Performance Marketing Executive
1 month ago
Job description
Performance Marketing Associate - Women's E-Commerce Lifestyle Brand
Required: 2-5 yrs. experience running paid ads for an e-commerce lifestyle brand
The ideal Performance Marketing Associate at Spotstyl is a results-driven, entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced start-up environment.
What separates you from other marketers is your relentless drive for running new tests and experiments on a regular basis. You love data, but even more, you actually love implementing changes based on those findings instead of just creating dashboards.
Youll have an important role to play in scaling up Spotstyl marketing efforts across all paid & unpaid channels.
DAY-TO-DAY RESPONSIBILITIES:
- Managing paid ad campaigns across search, display, social, email, SMS, Whatsapp and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
- Achieving sales targets through strategic Facebook, Instagram & Google ads running campaigns from start to finish: Strategy, content creation, ad copyright, building audiences, detailed targeting, bidding & optimization of ad spend with the ultimate goal of achieving sales conversions
- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPIs.
- Optimising campaigns across multiple channels to deliver the best return on investment
- Formulate overall digital marketing plan and budget as per the strategic business objectives
- Continuously monitoring performance, key metrics and ROI against the business goals set across the funnel, to ensure constant optimization in click-throughs and conversion at a campaign, platform, media and creative level
- Optimising SEO for website to organic traffic & sales
- Identifying & building new online sales growth channels to increase visibility & sales across new audiences
- Work with the brand team to enhance efficiencies of creatives and campaigns and test out different content forms for optimization while maintaining consistency in brand tonality
- Doing competitor & market analysis, trends research & forecasting to better position the brand
- Doing detailed analysis of paid & unpaid campaigns across different platforms to optimize for sales growth
- Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mind set
- Writing & creating content for marketing ads, campaigns and landing pages
- Testing different value propositions and messages across different channels to find the best angle to introduce our product for each target group
- Building and running A/B tests across landing pages and the homepage
REQUIREMENTS
- Minimum experience of 2-5 years in paid performance marketing for an E-Commerce Lifestyle Brand
- Should have managed large scale campaigns & budgets majority of which should have been performance spends
- Must have proficient experience in executing SEM, Google display and re-marketing campaigns across tools / platforms
- Must have prior SEO related Link building experience
- Must have prior experience in setting up and running campaigns across various tools within the Google suite, Facebook, programmatic, and network buys
- Thorough understanding, technical and operational know-how of web and mobile analytics tools
- Familiar with A/B tests and spend scaling experiments for campaigns
- Self-starter, should be able to perform in a highly dynamic environment
- Sharp analytical skills and data-driven thinking
- Ability to build and successfully manage mid-size teams and demonstrate leadership
- Proficient in AdWords, Google Analytics, re-marketing
- E-commerce sales growth hacker
- Out-of-the-box, innovative & relentless approach to sales growth
- Preferred to have experience in Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack
MINIMUM QUALIFICATIONS:
- Bachelors Degree in Marketing, Business or Engineering
- Minimum 2-5 years of professional experience doing mainly PPC-advertising either in an agency or in-house for a Lifestyle E-Commerce Brand
- Excellent verbal & written English communication skills
DESIRED SKILLS
Performance Marketing, Fb + Google Paid Ads Optimisation
BENEFITS
- A highly ambitious role with potential for growth into senior positions & managing a team within a fast-growing start-up
- Time, budget, and guidance to invest in your personal and professional growth
- A continuous learning environment in a fast-moving startup culture
- Centrally located office in Panchsheel Enclave, New Delhi
Instagram: @SPOTSTYL
Web:
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