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Senior Copy Writer
4 months ago
About the RoleWe are seeking a dynamic and creative
Senior Copy Writer
to join our Marketing team. As a Marketing Scriptwriter, you will be responsible for crafting compelling and engaging scripts & ads for various digital marketing channels, including B2C and B2B videos, product marketing and demo videos, brand films, as well as scripts for YouTube long format videos.
Location:
Bangalore (WFO)
Key Responsibilities:Scriptwriting:Develop creative and impactful scripts for digital marketing & brand videos targeted at both B2C and B2B audiences.Craft compelling narratives for product marketing and demo videos to effectively showcase product features and benefits.Create engaging and informative scripts for YouTube long-format videos to build and maintain a strong online presence.Research and Understanding:Conduct thorough research to understand the target audience, industry trends, and competitor content.Stay updated on marketing and video trends to ensure the produced scripts align with current best practices.Collaboration:Work closely with the marketing team, and other stakeholders to align scripts with overall marketing strategies and goals.Collaborate with video producers, designers, and other team members to bring scripts to life effectively.Adaptability:Adapt writing style to suit different platforms and audiences, ensuring consistency with brand voice and messaging.Feedback Integration:Receive and incorporate feedback from team members and stakeholders to refine and enhance script quality.Performance Analysis:Analyze video metrics(CTR, VTR) to enhance audience engagement.
Qualifications:Bachelor's degree in Marketing, Communications, English, or a related field.2-4 years of proven experience as a scriptwriter for digital marketing contentStrong portfolio showcasing a variety of scripts for B2C and B2B videos, product marketing videos, and YouTube long-format videos.Excellent storytelling and creative writing skills.Understanding of digital marketing strategies and trends.Ability to work in a collaborative environment and adapt to changing prioritiesFamiliarity with video production processes and the ability to work closely with video production teams.
