Manager-Marketing (CBG)

Job Description:

Unique Job Role

Digital Manager- Marketing 

Function

CBG

Reporting to

Manager Marketing-CBG

Business

W&W – Corporate Office

Level

Quarter of hire

Job Details

This role will be responsible for developing and managing digital marketing strategies and campaigns. We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our team As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns including Salesforce Pardot, LinkedIn tools, Lead gen, performance marketing, SEO and actively engaging with the business to optimize the performance of our digital platform

External Interfaces

Internal Stakeholders

E-commerce platforms Salesforce and Pardot team Experts in the domain of SEO/SEM External agencies  Ad and creative agencies,  Marketing agencies / LinkedIn Partners  Influencers Titan marketing team  Sales Team Other brand team Digital team IT / infosec team Regional Sales team

Job Requirements

Education

MBA from a premier institute preferably in marketing Advanced Google certified SEO & SEM Knowledge of Marketing Automation / Salesforce

Relevant Experience

5-8 years of experience in Digital Marketing Experience in Retail / FMCG / Digital Agency industry Experience in performance marketing / lead gen campaigns.

Behavioural Skills

Tech & Digital savvy Entrepreneurial drive Nurture relationship  Influence for impact Accountability Believes in people Passion for technology, categories and products

Knowledge

Marketing Strategy Customer Journey and lifecycle Sales Orientation Performance marketing- lead generation Salesforce and Pardot knowledge Proficiency with SEO tools (advance level) Experience with Google Ads and Google Analytics Exp with Website / Ecomm analytics LinkedIn tools- sales navigator / LinkedIn sales insights Agency management 

Key deliverables

Process Contribution

Process Outcome

Performance Measure

Marketing : Digital Strategy Development : Annual marketing plan

Undertake marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths in the digital space Liaise with the agencies to provide inputs with regard to the digital marketing plan, budget as a part of the larger marketing plan for the year Market research and insights Adherence to timelines and guidelines Quality of inputs

Digital Marketing plan and SEO

Develop the digital brief aligned to the marketing strategy and brief the media and creative agencies for the development of the plan Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure its alignment with the brand and business requirements Planning, building, and implementing digital marketing campaigns across multiple channels and platforms. Define requirement, tasks and resources associated to SEO strategy Define and manage SEO, search engine, social media and internet marketing industry trends and development Keep pace with on-page, off-page activities, SEO Tools – Google analytics, Google ad word. Tracking digital marketing performance Overseeing the creation and maintenance of social media content

Tracking digital marketing performance

Digital marketing calendar Digital strategy for SMART, aligned to the business strategy Marketing brief finalised marketing plan Achievement against the plan Adherence to brand guidelines and business requirements Brand engagement matrix

Website Launch and Website Management

Ensure smooth launch of CBG Website with Ecommerce Work closely with the IT team on the marketing deliverables Understand SEO requirement and make sure the website is compliant with our SEO requirement- regular update with IT team Website management and regular update on the product part

Regular website analytics and report preparation. Suggest ways to improve the website performance against deliverables

Website launch with tech requirement Website analytics Website management Adherence to SEO target Adherence to timelines

Performance Marketing & Marketing Automation 

Evaluate the performance of the digital / social media campaigns vis a vis the plan and undertake action planning and course corrections as per the requirements Management of performance marketing campaigns and making sure the CPL is benchmarked against the competition and devise strategy to optimise the campaign to get more valid leads at better CPL Owning Pardot implementation, configuration, data management, operations and working with the Salesforce Connector (creating landing pages, tracking online behaviour etc). Enabling Marketing with automation capabilities and supporting platform users across marketing. Adhering to timelines for carrying out various campaigns. Make sure the collateral received (creatives/ newsletter) on time. Monitor the performance of the branding initiatives / campaigns periodically and recommend necessary course corrections if mandated Managing Lead gen campaign Database profiling Email strategy Data analytics Performance monitoring and action planning Adherence to lead conversion No. of leads received Achievement of targets CPL

 Marketing tools enablement for the sales team

Understanding of various LinkedIn tools like sales navigator, LinkedIn sales insights etc and propose ways to get leads through various mediums Continuous coordination with the sales team and recurring training to be provided to use digital tools for lead generation and warm calling  Use of Salesforce for digital leads updation and create smooth transition for lead flow. Regular review with the sales team for salesforce usage for digital leads and make sure the leads are converted Training of sales team Digital leads analysis Salesforce adoption and updation for digital leads LinkedIn tools Adherence to target Adherence to timelines

Vendor Identification and agency management

Finalise on the identified vendors /agencies basis their offerings, capabilities to partner with the firm Negotiate with the vendors on the rates within the recommended price range & empanel the vendors /agencies as per the recommended guidelines Periodically evaluate the vendor on the performance against the agreed statement of work for and determine contract renewal / continuation decisions Review the evaluation of the vendors / agencies basis their performance and recommend appropriate actions Vendor identification and selection Vendor performance management & action planning Adherence to guidelines and timelines Performance of vendors vis a vis the agreed SOW Achievement of targets

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