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Performance Marketer

2 months ago

Mysore, India Lotus Interworks Full time
Job Summary :We are seeking an elite

Performance Marketer

with deep expertise in data-driven digital campaigns, proficient in optimizing across multiple channels (PPC, social, display, affiliate) and leveraging granular KPIs, advanced attribution models, and bid management strategies. You will be responsible for delivering measurable ROI through scaling, optimizing, and refining campaigns using sophisticated performance tracking and automation tools.

Key Responsibilities :End-to-End Campaign Management : Create, execute, and optimize performance marketing campaigns across platforms like

Google Ads ,

Facebook Ads ,

,

Bing , and

native platforms .Data-Driven Insights : Analyze

data points , interpret

multi-touch attribution models (MTA) , and implement

incremental tests

to optimize

CPA, ROAS, and LTV/CAC ratios .Advanced Bid Management : Implement automated

bid strategies

using rule-based algorithms and

tCPA ,

ROAS , and

Maximize Conversion

bidding, with deep expertise in

Google's Value-based Bidding .Funnel Optimization : Optimize

top-of-funnel (TOF)

and

bottom-of-funnel (BOF)

campaigns, improving

CTR, CVR, and AOV , while reducing bounce rates and abandonment metrics across all touchpoints.Cohort & Segmentation Analysis : Leverage

RFM analysis (Recency, Frequency, Monetary)

to segment audiences and increase campaign precision using

affinity data ,

in-market segments , and

lookalike modeling .A/B & Multivariate Testing : Drive

statistical significance testing

with split testing and implement

Bayesian analysis

or

Frequentist hypothesis testing

to continuously optimize ad copy, creative, and landing pages.Attribution Mastery : Use

last-click ,

data-driven ,

linear , and

U-shaped attribution models

to properly allocate budget and optimize for revenue-driving campaigns.Deep Analytics & Reporting : Expert use of

Google Analytics (GA4) ,

Hotjar ,

Heap , and

Looker

to monitor key performance metrics and create automated reports and dashboards to monitor campaign health and efficacy.Advanced Forecasting : Predict campaign outcomes through

predictive modeling

and

regression analysis , using historical data and machine learning models (if applicable) to drive

growth KPIs .Conversion Rate Optimization (CRO) : Employ

Funnel Visualization (Google Analytics)

and

session replay

to analyze

user behavior

and improve

conversion paths .

Qualifications :4+ years of experience in

performance marketing , specifically handling budgets

>$100,000

per month.Expert in tools like

Google Ads Editor ,

FB Business Manager ,

Smartly.io , and

Kenshoo .Proficient in

SQL

for ad hoc queries,

Excel/Google Sheets

for advanced data analysis ( INDEX/MATCH ,

ARRAYFORMULA ,

VLOOKUP ,

SUMIF , and

Pivot Tables ).Deep knowledge of

tracking pixels ,

UTM parameters ,

first-party data , and

cookie-less tracking

for effective campaign tracking and remarketing.Strong grasp of LTV, ROAS, and CAC : Understanding the formulae that drive growth:LTV

=

(ARPU x Gross Margin % x Average Customer Lifespan)

/

Churn RateROAS

=

(Revenue from Ad Spend) / Cost of Ad SpendCAC

=

Total Cost of Acquiring Customers

/

Total Customers AcquiredExperience with Tag Management : Must know

Google Tag Manager (GTM)

inside out to manage event tracking and trigger-based conversion actions.Ability to

automate reporting

and build custom

dashboards

in platforms like

Google Data Studio

and

PowerBI .

Bonus Skills :Experience with

Python

or

R

for automating data processes or predictive modeling.Advanced

knowledge of first-party data strategies

and

post-iOS 14.5

retargeting solutions.