Influencer Program Manager

3 weeks ago

Chennai, India Saint Gobain Full time

Position Summary

The Influencer Loyalty Program Manager will spearhead the design and delivery of an innovative loyalty program targeting faade & window fabricators who operate in the small and medium sized projects. This role emphasizes cultivating non-price based value propositions that leverage technical expertise, digital solutions, and consumer insights to deepen engagement, enhance fabricator capabilities, and differentiate our offerings in undifferentiated, low-awareness market.

Key Responsibilities

  • Loyalty Program Strategy & Execution
    Develop and implement loyalty initiatives focused on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms that enhance fabricator expertise and project success without relying on price discounts.
  • Drive Digital Engagement & Enablement
    Lead the deployment of digital tools that empower fabricators to optimize project delivery and showcase professionalism and technical expertise.
  • Generate and Utilize Consumer & Fabricator Insights
    Establish systems to capture robust qualitative insights from facade & window fabricators and end-users, including project & product feedback, evolving technical needs, and market trends.
    Leverage these insights to continuously refine value propositions such as technical support offerings, digital capabilities, and innovation initiatives, thus reinforcing loyalty through relevant & impactful solutions at scale.
  • Certification & Capability Building
    Develop tiered certification programs recognizing fabricators for excellence in both technical expertise and professionalism, cementing their market leadership and reinforcing brand advocacy.
  • Support to Field Marketing Team

Provide enablers to the Field Marketing team to build sustained, consultative relationships with fabricators, providing strategic technical guidance, early access to new innovations, and platforms for peer collaboration and knowledge sharing.

  • Program Performance Tracking & Reporting
    Use CRM systems and digital analytics to monitor engagement, gather feedback, track KPIs to produce actionable reports to optimize loyalty initiatives.

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