
Senior Marketing Executive
2 weeks ago
Job Title : Senior Marketing Executive Real Estate
Position Overview:
We are seeking a dynamic and experienced Senior Marketing Executive to lead and execute comprehensive marketing strategies for our real estate portfolio. This role demands a blend of creativity, strategic thinking, and hands-on execution to enhance brand visibility, drive sales, and foster client engagement.
Key Responsibilities:
- Strategic Planning: Develop and implement effective marketing strategies tailored to the real estate market, focusing on property listings, market trends, and client acquisition.
- Campaign Management: Lead the creation and execution of marketing campaigns, including property launches, sales events, exhibitions, and roadshows to drive brand awareness and generate leads.
- Digital Marketing: Oversee the development and execution of online marketing campaigns, including SEO, SEM, content marketing, social media marketing, and email marketing.
- Market Analysis: Conduct market research to analyze competitor activity, identify industry trends, and determine effective targeting strategies for various real estate properties.
- Brand Management: Manage and optimize company websites, property portals, and social media platforms to enhance user engagement and ensure consistent brand messaging.
- Client Communication: Maintain contact with clientele by sending newsletters and updates, ensuring high levels of client engagement and retention.
- Sales Collaboration: Work closely with sales teams to ensure marketing materials support sales objectives and business growth.
- Performance Monitoring: Analyze digital metrics and performance data to refine strategies and improve ROI.
- Content Development: Develop engaging content for various platforms, including blogs, newsletters, social media, property listings, brochures, and more.
- Event Coordination: Plan, organize, and oversee property launch events, exhibitions, and client meetings to enhance brand presence and generate leads.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in sales and marketing, with at least 3 years of relevant experience in the Property Development/Real Estate industry.
- Strong understanding of real estate market dynamics, including residential and commercial projects.
- Proficiency in using digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.), social media platforms, and content management systems.
- Exceptional communication skills, both written and verbal.
- Strong organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Creative and innovative thinking to identify new opportunities and solve problems.
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