Search Engine Marketing Analyst

2 months ago

Delhi, India ReachLocal India Full time
SEM Analyst(Search Engine Marketing Analyst)About ReachLocal:ReachLocal is a renowned digital marketing agency with a global presence, dedicated to helpingbusinesses maximize their online potential and connect with their target audiences. With a richhistory in digital advertising, ReachLocal specializes in creating and implementing data-drivenstrategies that enhance online visibility, drive website traffic, and boost conversions for businessesof all sizes. The company’s operations are located in the United States, United Kingdom, Canada,Australia, New Zealand and India. The Company offers online marketing products and solutions inthree categories: Digital Advertising, Lead Conversion Software, and Web Presence. With ourconsistent efforts to provide the best value to our advertisers, our India team has grown from lessthan 10 people in 2006 to 700+ employees in 2023.Company URL: Summary:We are seeking a motivated and experienced Search Engine Marketing Specialist to join ourdynamic digital marketing team. As an SEM Specialist, you will be responsible for planning,implementing, and optimizing search engine marketing campaigns to drive online visibility, traffic,and conversions for our clients. The ideal candidate is passionate about the digital landscape, hasa keen eye for data-driven insights, and thrives in a dynamic and collaborative environment.The candidate will get an opportunity to work exclusively on international campaigns with anallocated budget of at least 1 Crore from diverse industries.Role & Responsibilities:-

Review the ads, keywords, and landing pages and check whether they are inalignment with the focus of the campaign-

Handle, review, and perform daily account responsibilities associated with GoogleAdWords, Bing, and ReachLocal internal platforms for a variety of clients-

Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns-

Troubleshoot issues impacting campaign performance and communicate with the customersuccess manager to clarify and make recommendations accordingly-

Monitor and administer ReachLocal proprietary dashboards, reports, and key reporting tools,and point out key areas of importance in accordance with client goals-

Ensure that the assigned campaigns are reviewed within the set timeline of 30 days andachieve the set quality benchmark-

Keep pace with search engine and PPC industry trends and developments-

Maintaining and monitoring Larger keyword list, Negative Keyword Mining, Bids, and Budgetand;

diagnosing the root cause and coming up with solutions to improve campaignperformance-

Build rapport with stakeholders;

Send across timely & appropriate communication to theonshore team-

Participate in scheduled calls with the onshore team and share minutes of meetings promptlyKey Skills:-

Excellent verbal, written, and presentation skills-

Basic MS Word and Excel skills-

Proven Experience with digital marketing background-

Demonstrates expertise with third-party and publisher system administration and modification-

Excellent analytical and project management skillsPerks and Benefits:-

Meal coupons, Mediclaim, Term Insurance, and Centralized Transport Facility.Location: Jogeshwari East, Mumbai – IndiaSchedule: Full-TimeShift Timing: 9:30 am - 6:30 pm (Monday To Friday) including 1 Saturday working in a month

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