Copywriter

2 weeks ago

Bengaluru, Karnataka, India Total Environment Building Systems Pvt Ltd Full time

PURPOSE

To build a powerful Global Brand and narrate its story in the most authentic manner such that it is Loved and Respected.

ROLE DESCRIPTION

The Copywriter will be responsible for managing the marketing and brand development strategies for the Real Estate and Hospitality businesses of Total Environment. They will develop and articulate a clear creative vision for projects, aligning with brand identity and marketing goals. They will be responsible for capturing the essence of what makes Total Environment different and be able to tell our story in a way that resonates.

RESPONSIBILITIES

Real Estate & Hospitality Business Verticals:

  • Authentic Storytelling: Write content that feels real, honest, and immersivewhether its for our website, brochures, social media, or customer communication
    • Narrative Development: Create narratives that go beyond sellingstories that reflect our philosophy of craftsmanship, sustainability, and design
      • Cross-Team Collaboration: Work closely with the design, sales, and customer experience teams to ensure consistency in messaging across all touchpoints
        • Scriptwriting: Develop scripts for videos, brand films, and customer testimonials that feel personal and genuine
          • Brand Voice Alignment: Ensure that our written content reflects our brand voicesimple, thoughtful, and engaging
            • Industry Research & Innovation: Research and understand industry trends, but never follow them blindlywe create our own path

KPIs

  • Content Engagement Rate: Track interactions such as website traffic, time on page, bounce rate, and social media engagement (likes, shares, comments)
  • Lead Conversion Rate: Measure how well the content drives inquiries, form submissions, downloads, or sales leads
  • Brand Consistency & Adherence: Ensure all written content aligns with Total Environments brand philosophy, tone, and messaging
  • Project Timeliness & Completion: Ensure all content-related projects are delivered on schedule while maintaining high quality

PREFERRED QUALIFICATION/EXPERIENCE

  • Experience writing for web, print, video, and social media
  • Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
  • 2-4 years of experience in copywriting, content marketing, or a related role
  • Knowledge of A/B testing for copy performance
  • Experience in B2B/B2C brand communication is a plus

MUST HAVE SKILLS

  • Ability to write simply, yet powerfully
  • Ability to adapt tone and style for different audiences, without losing authenticity
  • The ability to work on multiple projects without compromising on quality

  • Copywriter

    23 hours ago

    Bengaluru, Karnataka, India The Art Of Living HR Full time ₹ 6,67,241 per year

    Key Responsibilities:Writing persuasive content:Copywriters create text that aims to convince readers to make a purchase, sign up for a service, or engage with a brand in some way.Understanding target audience:They need to tailor their writing style and message to resonate with the specific group of people the marketing campaign is targeting.Meeting client...

  • Copywriter

    24 hours ago

    Bengaluru, Karnataka, India IDEX Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Profile: CopywriterLocation: Bengaluru/ BangaloreFull time -Work from officePurpose & Responsibilities:At IDEX, we believe remarkable talent, enthusiasm, and creative thinking add up to great work. We are looking for a creative thinker with excellent writing and research skills; to work as our full-time copywriter. As a member of the creative team, our...

  • Copywriter

    23 hours ago

    Bengaluru, Karnataka, India Curefit Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group...

  • Copywriter

    21 hours ago

    Bengaluru, Karnataka, India Ola Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Copywriter — Job DescriptionAs a copywriter at Ola, you will be crafting stories for a variety of formats and different contentplatforms. You will be a part of exciting projects that include a variety of mediums includingfilms, CLM channels, social content and more. You must have excellent research skills and be upto date with new-age media and global...

  • Copywriter Trainee

    4 days ago

    Bengaluru, Karnataka, India Clevertize Full time

    Copywriter Trainee Location: [Bengaluru / Mumbai] Experience: 6 months – 1 year | Agency Experience PreferredAre you someone who loves crafting words, spotting trends, and experimenting with digital storytelling? We're looking for a Copywriter Trainee to join our creative team and grow into a strong digital copywriter.This role is perfect for someone with...

  • Copywriter Trainee

    4 days ago

    Bengaluru, Karnataka, India Clevertize Full time

    Copywriter Trainee Location: (Bengaluru / Mumbai) Experience: 6 months – 1 year | Agency Experience Preferred Are you someone who loves crafting words, spotting trends, and experimenting with digital storytelling? We're looking for a Copywriter Trainee to join our creative team and grow into a strong digital copywriter. This role is perfect for someone...

  • Copywriter

    23 hours ago

    Bengaluru, Karnataka, India Span Communications Full time ₹ 6,72,900 per year

    Job Title: Copywriter – BangaloreLocation: Bangalore, KarnatakaAbout the Role:We are looking for a talented and bilingual Copywriter (Kannada & English) with strong experience in the advertising industry. The ideal candidate will craft impactful, creative, and culturally relevant content for diverse campaigns while catering to both regional and national...

  • Copywriter Trainee

    22 hours ago

    Bengaluru, Karnataka, India Clevertize Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Copywriter Trainee Location: [Bengaluru / Mumbai] Experience: 6 months – 1 year | Agency Experience PreferredAre you someone who lovescrafting words, spotting trends, and experimenting with digital storytelling? We're looking for aCopywriter Traineeto join our creative team and grow into a strong digital copywriter.This role is perfect for someone with...

  • Senior Copywriter

    2 days ago

    Bengaluru, Karnataka, India Clevertize Full time

    Job Title: Senior Copywriter – B2B (SaaS, IT & Tech Clients) Location: Bangalore / Mumbai Experience: 5+ Years in B2B Copywriting (Agency Background Preferred) Employment Type: Full-TimeAbout Clevertize At Clevertize, we combine creativity with strategy to craft marketing that works. We partner with innovative SaaS, IT, and technology brands, helping...

  • Senior Copywriter

    2 days ago

    Bengaluru, Karnataka, India Clevertize Full time

    Job Title: Senior Copywriter – B2B (SaaS, IT & Tech Clients) Location: Bangalore / Mumbai Experience: 5+ Years in B2B Copywriting (Agency Background Preferred) Employment Type: Full-Time About Clevertize At Clevertize, we combine creativity with strategy to craft marketing that works. We partner with innovative SaaS, IT, and technology...