Manager, Paid Search
3 days ago
Years of Experience: 8-10 years
Job Location: Bangalore (Indiranagar)
Work Type: Hybrid
Shift Timing : 9:30 AM to 6:30 PM
Notice Period : Looking for candidate who can join us in 30-60 days
Primary Duties:
- Manage paid marketing campaigns based on the agreed-upon strategic direction provided by the Regional team members.Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning.- Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to:
*Google Ad Words
*Microsoft Advertising
Required Skills:
- At least 5 years of experience and ability to build Paid Search/PPC campaign strategies based on client goals and objectives.- Expertise in building and optimizing campaigns, keyword lists, extensions etc.- Proficient in writing and testing ad copy.- Experience with Google AdWords Editor.- Ability to develop budget projections and pace campaigns based on monthly budgets.- Experience with bidding tools and strategies.- Excellent English language skills (both written and verbal) as the role involves working and communicating with teams overseas.- Strong analytical and reporting skills. Must be able to understand and analyze marketing campaigns data.- Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Reporting will be an essential element of the day-to-day job.- Knowledge of online business marketing principals (Impressions, clicks, conversions, ROI, Cost per Acquisition).
Preferred Skills:
- Working knowledge of one or more third party tools like DoubleClick and Omniture.- Experience in running Google Shopping campaigns.- Macros and introductory Visual Basic.
Personal Characteristics:
- Self-Starter- Ability to take a set of directions and complete the task at hand, giving any insight you might have come across while working on the project.- Ability to move quickly and proactively for client success in a deadline-driven environment.- Team-Player – Who can work within a dynamic team but also get work done individually.- Managerial skills – Who can lead by example while being a mentor.- Analytical, problem solver, collaborative, strategic, results-oriented, and multi-task oriented.- Strong organizational skills and ability to prioritize projects based on business needs.- Keen eye for detail and interest in Internet trends.- Ability to quickly pick up new concepts- Willingness to try something new with limited experience and/or direction- Ability to communicate effectively to overseas based counterparts
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