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Research Analyst
3 months ago
We are seeking a talented Research Analyst who will play a critical role in supporting the company's strategic initiatives by conducting thorough market research, analyzing industry trends, and providing actionable insights. This position requires a deep understanding of Microsoft product offering, as well as strong analytical and research skills.
Responsibilities
1.Market Research:
- Conduct in-depth research on the relevant services and products, including market trends, sentiment analytics, emerging technologies, competitive dynamics and customer preferences.
- Stay updated on industry developments, technological advancements, and regulatory changes that may impact Microsoft products and services.
2. Competitive Analysis:
- Monitor competitors' activities, products, and pricing strategies to present to the Management
- Execute SWOT analysis to help Sales and Inside Sales build effective strategies.
3. Market Segmentation:
- Segment the target market to identify ICP – Ideal Customer Profile for Products & Services
- Provide insights on market segments that align with our products and services.
4. Customer Profiling:
- Create detailed customer profiles to understand their needs, pain points, and buying behaviors.
- Identify potential target customers for our products and services.
- Trend Monitoring
5. Data Analysis & Reporting:
- Analyse complex datasets to extract meaningful insights using data analytics tools and software.
- Analyze quantitative and qualitative data to generate insights and recommendations.
- Provide detailed reports, presentations or dashboard to communicate research findings
- Develop actionable recommendations to support strategic decision-making and business planning.
6.Collaboration:
- Work closely with cross-functional teams, including marketing, sales, product development, and executive leadership, to align research efforts with business goals.
7.Feedback Loop:
- Gather feedback from sales and marketing teams regarding customer interactions, objections, and market dynamics.
- Use feedback to refine research strategies and marketing campaigns.
8. Customer Insights :
- Collect and analyze customer data to understand their needs, behaviors, and satisfaction levels.
Conduct surveys, focus groups, and interviews to gather qualitative insights
Qualifications:
· Master’s degree in Business, Marketing, Economics, or a related field
· Experience - Minimum of 3 years in a Research or Analytical role, preferably within the SaaS or technology sector.
· Proficient in various research methodologies and techniques, with the ability to gather, interpret, and synthesiz large amounts of information.
· Strong analytical and research skills with a keen eye to detail and accuracy,
· proficient in data analysis tools and software.
· Excellent written and verbal communication skills.
· In-depth IT industry knowledge, including current technology trends and competitors.
· Highly organized with exceptional attention to detail.
· Proficiency in using Customer Relationship Management (CRM) software.
· Adaptability to evolving market conditions and industry changes.
· Strong problem-solving and critical-thinking abilities.
Benefits:
- Competitive salary and performance-based bonuses
- Comprehensive health benefits
- Professional development opportunities
- Flexible work environment
- Paid Vacation benefits
If you are interested in this job, please email your resume and cover letter to along with below info. Please include "Research Analyst Application - (Your Name)" in the subject line.
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