Product Marketing Manager

3 weeks ago

Bangalore Urban, India Bik Full time

Location:

HSR Layout, Bengaluru


About BIK:

BIK is a venture-funded technology company, backed by global Investors including Y-Combinator (YC-20), Sequoia Capital, and Chainsmokers (the band). We are GDPR compliant and also a BSP partner of META. Our vision is to ‘Make Brands Limitless’, by helping them drive incomparable revenue growth.


BIK is an all-in-one marketing platform designed to streamline D2C brands’ acquisition, engagement, and conversion, ultimately maximising their ROI. BIK caters to the marketing automation and support needs of mid and up-market D2C brands, currently serving 100+ global brands including Shoppers Stop, Rare Rabbit, Livspace, Fireboltt, Bare Anatomy, House of Masaba, and more.


Responsibilities:

As a Product Marketing Manager one would be responsible for the following:

  • 1st PMM in Bik Team: The person joining in this role, would be our 1st PMM in the team and this role would revolve around creating fantastic use cases using the powerful AI journey builder / chatbot in the form of videos, sales enablement docs & articles.
  • Geography led content - One would also be understanding different geographies that BIK caters to and accordingly deploy website changes & appearances.
  • Product SEO - One would be identifying Product led keywords that are easier to rank & build end to end content in the form of article, infographic, video recording & more.
  • Customer Content Marketing - One would be running a referral program alongside the CSM team & generating high quality content.
  • Good with Data - Should have deep knowledge about the funnel analysis & GA know hows.

PS : - We drive our most revenues via word of mouth, hence the person joining us would be increasing the revenue further


Requirements:

  • 2-3 years of experience in product marketing, in Saas companies
  • Strong track record of driving product launches and marketing campaigns
  • Deep understanding of positioning, messaging, and website optimization
  • Experience conducting competitive intelligence and staying up-to-date on industry trends
  • Excellent communication and collaboration skills
  • Strong analytical and problem-solving skills.
  • Should have deep knowledge about the funnel analysis & GA know hows.


Fun facts:

  • EDM duo The Chainsmokers are investors in BIK and excitingly, you get the front row whenever they perform in India.
  • META has officially partnered with BIK to accelerate the vision of driving success for businesses and brands.
  • Manifest is the first-of-its-kind AI shopping assistant for Shopify stores that instantly gets trained on our e-commerce data and leads the sales for you.


Glassdoor:


Industry:

Technology, Information and the Internet


Employment Type:

Full-time


Perks of being part of Bik:

  • Be part of a growth journey
  • Bring in high impact through your role
  • Have complete ownership of your task
  • Thrive in a culture which promotes an individual’s potential and leverage one’s potential to grow
  • Be an integral part of the Bik.tribe

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