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Qualitative Researcher

2 months ago

Mumbai, India MavenMagnet AI Full time
Role Description
MavenMagnet AI is seeking a passionate and detail-oriented Consumer Insights Specialist with a strong background in qualitative market research.
Role Overview
Conduct comprehensive  qualitative market research  for a diverse range of global clients in sectors such as FMCG, media, consumer durables, healthcare, and automotive
Employ innovative  qualitative techniques , specifically, Conversation Research, to design and implement market research studies that align with specific client goals
Conduct in-depth qualitative research to gather consumer insights across various digital platforms
Manage a variety of qualitative research projects, from  Brand Health  and  Consumer Behavior Studies  to  Ethnographic Research  and  Cultural Trend Analysis
Analyze and interpret qualitative data to derive  meaningful insights  that support our clients’ strategic decision-making processes
Eligibility Criteria
0-2 years of experience in a primary consumer insights
Must possess a Master’s degree in  Psychology ,  Sociology , or  Social Anthropology ; or an  MBA in Marketing .
Proven expertise in  primary qualitative market research
Demonstrable experience in all aspects of qualitative research, including  research design ,  content analysis , and  final presentation development
A portfolio of past qualitative consumer insights project s that showcases a deep understanding of qualitative methodologies
Exceptional proficiency in  English  (both written and verbal)
Strong analytical skills with the ability to interpret complex qualitative data
Excellent communication and presentation skills, with a track record of presenting research findings to diverse audiences
Ability to work independently and collaboratively in a fast-paced environment
Familiarity with qualitative research software is a plus
What We Offer
A nurturing environment focused on your professional development
Competitive remuneration and equity options, based on experience
Collaboration with elite professionals
A flexible approach to vacations and time off
An atmosphere where personal expression is valued
Our Commitment
We cherish diversity and strive to foster an inclusive culture for all team members.
About the Company
At MavenMagnet, we help leading brands and organizations make better business decisions by providing them with actionable insights from a unified digital landscape in a fraction of time and cost as compared to any other solution that exists in the market. We use thousands of digitally-sourced data points - news, blogs, forums, communities, chat rooms, product reviews, social networks, POS, product sales & support, and proprietary client datasets - to provide our clients a seamless strategic perspective by delivering qualitative insights on a quantitative scale, while eliminating respondent bias and research fatigue.
Conversational research does not involve moderation of discussions, surveys or online panels. Instead it uses the conversations that the consumers are having on various digital interactive platforms to gather true insights. It is observation without disruption. It is free of bias or "staging" that are inherently part of other traditional research methodologies. While the starting point is exploratory research in the purest form, the large sample size enables quantification of insights.
A rich combination of AI and machine learning technology and strategic human expertise helps us deliver actionable insights and recommendations in near real-time. To be clear, we are NOT a social listening agency.
Here’s a short 2-minute overview video: more details: