Digital Marketing Manager

About ZoomRx We dare to be different. We help leading biopharmaceutical companies answer questions no one else can—blending life sciences expertise, cutting-edge technology, and data-driven insights to unlock breakthroughs that improve lives. We make life sciences breakthroughs, break through. Our greatest asset is our people — a community of talented, driven individuals passionate about making an impact. In our flat structure, everyone is encouraged to take risks, learn, and grow. Learn more about the work we do at the ZoomRx blog . What will you be a part of? As Digital Marketing Manager for Core MR (Promotional Effectiveness Tracking, Awareness/Trial/Usage, and Patient Chart Audits), you'll lead full-funnel, integrated campaign strategy and execution. This role requires a proven growth marketer who can build repeatable systems, optimize for pipeline and revenue, and scale programs across multiple product lines. You'll establish the brief-to-launch processes that enable ZoomRx to run high-impact campaigns in parallel while embodying our Creative Sage archetype. Why this role matters: Lead integrated campaign strategy and execution for our Core MR product line so we can run multiple high-impact programs in parallel. Location: Chennai (Hybrid) Roles/Responsibili ties: Lead end-to-end campaign strategy for the Core MR suite across paid social, search, ABM, email, syndication & webinars Develop positioning & messaging with Product Owners; create reusable assets for Sales, Consulting & Marketing Build sales enablement content : decks, one-pagers, case studies, battlecards, talk tracks & objection handlers Set up performance frameworks : KPIs, A/B tests, channel targets & optimization for CAC, CPL, pipeline & revenue attribution Optimize Salesforce operations : lead conversion flows, stage definitions & pipeline hygiene Manage creative/content partners while ensuring brand consistency across all touchpoints Collaborate cross-functionally to refine ICPs, gather win/loss insights & iterate campaigns Lead quarterly/annual planning to align product roadmaps & revenue goals with marketing strategy Establish campaign ops best practices : naming conventions, UTMs, asset management, workflows & reporting cadence Qualification: 6+ years in B2B digital/growth marketing with ownership of multi-channel, pipeline-driving campaigns Salesforce expert (3+ years): dashboards, reports, funnel views, attribution, ROI analysis & product-line performance tracking Proven success marketing complex products in life sciences, healthcare, SaaS, or professional services Hands-on experience with HubSpot/Marketo/Pardot , LinkedIn Campaign Manager, Google Ads, ABM platforms (Demandbase, 6sense, Intentsify) & webinar tools Strong ABM background with successful program launches and sales–marketing alignment Excellent copywriting & messaging skills; able to create positioning, narratives & sales enablement content Process-oriented with experience building templates, workflows & scalable systems Data-driven operator skilled in funnel analysis, CRO, attribution & ROI modeling Ability to manage multiple campaigns/product launches simultaneously with high quality Strong cross-functional collaborator across Product, Sales & CS Life sciences/healthcare experience is mandatory; familiarity with pharmabuying processes is a must. What we offer: Unlimited Paid Time Off Wellness Holidays Paid Parental Leave Decentralized Learning & Development Team-Specific Learning Opportunities Higher Education Benefit Office Parties & Engagement Activities Flexible Work Options And more *Final Compensation for this position will be based on several factors, including relevant experience, demonstrated skills, and geographic location.