Copywriter

3 weeks ago

Ernakulam, India MWT Technologies Full time

About the Role

We are seeking a talented and creative Copywriter with excellent command over English and Malayalam to craft compelling, engaging, and persuasive content across multiple platforms. The ideal candidate should have a passion for storytelling, the ability to adapt tone and style for different audiences, and experience in creating content that drives engagement and brand visibility.

Key Responsibilities

  • Write, edit, and proofread high-quality content in English and Malayalam for websites, blogs, social media, advertisements, brochures, email campaigns, and other marketing materials.
  • Develop creative concepts and campaign ideas in collaboration with the marketing and design teams.
  • Translate and localize content effectively while maintaining the intended tone and context.
  • Ensure content aligns with the brand voice, style guidelines, and target audience.
  • Conduct research on industry-related topics to generate fresh and original content ideas.
  • Optimize copy for SEO and digital marketing purposes.
  • Work closely with cross-functional teams to deliver engaging and consistent messaging across platforms.

Requirements

  • Proven experience as a Copywriter, Content Writer, or similar role.
  • Exceptional writing, editing, and proofreading skills in English and Malayalam.
  • Strong creativity and storytelling abilities with attention to detail.
  • Ability to adapt writing style for various mediums and audiences.
  • Familiarity with digital marketing, SEO practices, and social media trends.
  • Excellent time management and organizational skills to meet deadlines.
  • Bachelors degree in Communications, Literature, Journalism, Marketing, or a related field (preferred).

Nice to Have

  • Experience in advertising, branding, or media agency.
  • Knowledge of content performance analytics.
  • Basic understanding of design tools and collaboration platforms.

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