Field Marketing

2 months ago

delhi, India Infosys Finacle Full time
Field Marketing Member – South Asia, Infosys Finacle
About Infosys Finacle
Finacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help banks engage, innovate, operate, and transform better to scale digital transformation with confidence. Finacle solutions address the core banking, lending, digital engagement, payments, cash management, wealth management, treasury, analytics, AI, and blockchain requirements of financial institutions. Banks in over 100 countries rely on Finacle to help more than a billion people save, pay, borrow, and invest better.
To know more, visit scope
Designation: Member or Senior Member Field Marketing – South Asia, Infosys Finacle
Base location: Bengaluru, India (Mandatory)
Full time employee
Required work experience: 4 to 8 years
Reporting to: Field Marketing Lead – APAC & MEA
As a key member of the Finacle Marketing team, you will be responsible to own the planning and end-to-end execution of go to market initiatives for South Asia. The primary objectives are to generate leads, strengthen client relationships, drive targeted engagement with prospects and strengthen Finacle’s brand visibility in the South Asia region. India is the home market for Finacle with a 70% market share and also a primary focus market catering to different segments like the public and private sector banks, NBFCs, Small Finance Banks and co-operative banking community. You would be responsible to plan round-the-year engagement with each segment, as well as ABM activities for key clients. Key activities would include custom events and roundtable, driving digital campaigns for select segments, designing curated regional collaterals like flyers and brochures, drafting press releases, and managing client visits, among others. Your work would involve collaboration with an ecosystem of internal and external stakeholders, including - sales, product, pre-sales and alliances.
Key Responsibilities
Own and drive a multi-channel marketing plan to support demand generation, ABM, brand visibility and deal pursuit success in the assigned market region for the Infosys Finacle suite of solutions. This includes –
Understanding market demand and opportunities for the Finacle business and develop an impactful marketing plan for driving cross-sells with existing customers, and generating leads for new customer acquisitions.
Create opportunities for thought leadership and drive media engagement opportunities in partnership with the Infosys PR team. Drive joint press releases with customers for wins and go-lives.
Create/curate region-specific content assets aligned to the regional marketing needs
Understand typical customer profile and target market, and build market and competition intelligence to support the regional marketing objectives and plan.
Support customer advocacy initiatives, including identifying opportunities for building case studies from customers in the market.
Monitor, measure and publish outcomes of your marketing programs periodically.
Support central marketing activities, events and programmes to ensure a good representation from South Asia.
Manage the lead qualification and handover process to sales
Knowledge / Skills / Qualifications
Proven experience in end-to-end planning and management of small and large corporate events, conferences, roundtables and industry event participation.
Experience in B2B marketing for demand generation and brand awareness (especially lead generation and nurturing, marketing campaign execution and measurement).
Practical knowledge and experience across contemporary digital marketing channels, marketing automation tools, data analytics and reporting
High impact English communication skills and presentation skills, with proven content curation capabilities. Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition
Ability to build collaborative partnerships and work in a matrixed and high demand environment
Self motivated, result orientated, well-organized, excellent time-management and attention to detail, with the willingness to multi-task and manage multiple projects simultaneously
Experience working for a B2B software company, especially in financial services (banking / fintech) is preferred
Conversational proficiency in Hindi is an advantage.

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