Salesforce Marketing Cloud Specialist

3 weeks ago

Punjab, India Opportunity One Step Solutions Private Limited Full time

Role : Salesforce Marketing Cloud Specialist

Responsibilities :

MC Connect :

- Implement and maintain Marketing Cloud Connect to establish seamless integration between Salesforce Marketing Cloud and Salesforce CRM.

- Ensure synchronized data flow and consistency between Marketing Cloud and other Salesforce platforms.

API Integration :

- Develop and manage API integrations to connect Salesforce Marketing Cloud with external systems.

- Collaborate with cross-functional teams to enhance and optimize data exchange processes.

SOQL (Salesforce Object Query Language) :

- Write and optimize SOQL queries to extract and manipulate data within the Salesforce Marketing Cloud.

- Ensure efficient data retrieval and utilization for targeted marketing campaigns.

AMPscript :

- Create and optimize AMPscript code for personalized and dynamic content in email templates.

- Implement AMPscript for advanced customization and scripting within Salesforce Marketing Cloud.

Segmentation :

- Design and implement audience segmentation strategies to target specific customer segments.

- Utilize Marketing Cloud's segmentation tools for creating personalized and targeted marketing campaigns.

Email Content (HTML) :

- Develop and design HTML email templates for various marketing campaigns.

- Ensure responsive and visually appealing email content across different devices and email clients.

DATAROMA :

- Leverage DATAROMA for tracking and analyzing marketing performance data.

- Generate reports and insights to measure the success of campaigns and provide recommendations for improvement.

Automation :

- Design and implement marketing automation workflows using Automation Studio.

- Develop and schedule automated campaigns to streamline marketing processes.

Journey Builder :

- Create customer journeys using Journey Builder to engage customers at different touchpoints.

- Optimize and analyze customer journeys to enhance overall customer experience.

ADMIN part of SFMC :

- Administer and configure Salesforce Marketing Cloud, managing user access, roles, and permissions.

- Stay updated on platform updates and implement best practices for system administration.

CDP (Customer Data Platform) :

- Collaborate with relevant teams to integrate and utilize Customer Data Platform functionalities within Salesforce Marketing Cloud.

- Ensure unified customer data for personalized marketing strategies.

Sales Cloud and Commerce Cloud (Preferred) :

- If applicable, apply knowledge of Sales Cloud and Commerce Cloud to align marketing efforts with overall business objectives.

- Collaborate with teams working on Sales Cloud and Commerce Cloud for integrated marketing solutions.

Requirements :

1. Bachelor's degree in a relevant field.

2. Proven experience as a Salesforce Marketing Cloud Specialist.

3. Strong knowledge of MC Connect, API integration, SOQL, AMPscript, segmentation, HTML, DATAROMA, automation, Journey Builder, SFMC administration, and Customer Data Platform.

4. Familiarity with Sales Cloud and Commerce Cloud is a plus.

5. Excellent analytical and problem-solving skills.

6. Effective communication and collaboration skills.

Preferred Qualifications :

1. Salesforce Marketing Cloud Certification.

2. Experience with other Salesforce products and services.

3. In-depth understanding of marketing best practices and industry trends.

(ref:hirist.tech)

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