Assistant Brand Manager

6 days ago

Delhi, India Kopi Kenangan Full time

Kopi Kenangan, the first SEA F&B Unicorn, with more than 950 coffee retail chain across Indonesia, Malaysia and Singapore is hiring a Assistant Brand Manager in Gurgaon Delhi, India .

As a Assistant Brand Manager at Kenangan Coffee India, you will play a pivotal role in shaping and executing our brand strategies to drive brand penetration; transactions & profitable sales to the company; build clear brand proposition (via product, pricing, menu, channel, customer experience and communications) to gain penetrations and win in the F&B industry.

If you are passionate about coffee, creative in your approach, and have successful track record in brand management in India F&B sector , we want to hear from you.

Working location: Gurgaon Delhi, India

Ideal Candidate Profile:

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field.
  • At least 3 years' marketing experience in F&B, QSR , Retail or Consumer Goods Industry in India .
  • Hands-on experience of in-store communications; brand communications planning and roll-out; sales performance tracking & development; menu management, product innovations & launches; market research & analytics and A&P management
  • Excellent communication skills, both written and verbal, with proven campaign management experience.
  • Creative thinker with a keen eye for trends, detail and budget management.

Responsibilities:

Business/ Marketing Mix Development & Implementations

  • Establish key objectives to drive brand growth.
  • Development & Roll Out of brand specific Core pillar & Repeatable Value pillar
  • Sales performance tracking and development of sales gap measures.

Brand Communication planning, Development & Roll Out

  • Drive on-time plans roll out and marketing execution excellence for National & In-Store specific campaigns.
  • Development of instore communications material, ATL and BTL communications and media plan for campaign roll out.

Menu Management, Product Innovations & Launches

  • Development of menu product needs based on understanding of market, competition and customer purchase behavior. This includes menu, product, pricing, profitability study and promotion mechanism.
  • Develop and roll out of new product innovations/renovations.

Partnership & Collaborations

  • Initiation and Evaluation of potential partnership to drive brand growth and improve brand proposition.

Market Research & Analytics

  • Internal analytics on overall business growth drivers, menu mix, promotion effectiveness, post launch evaluations and customer purchase behavior analysis
  • External analytics on overall brand health, penetrations and conversions

A&P Management

  • Communication/ Activation and Marketing plan budget planning, monitoring and tracking

More about Kenangan Brands

  • Kopi Kenangan, a much loved coffee chain store with close to 900 outlets across Indonesia;
  • Kenangan Coffee which we launched in Malaysia in 2022, we have close to 50 coffee chain stores across Malaysia;
  • Kenangan Coffee which we launched in Singapore in 2023, we have 7 stores; and
  • Kopi Kenangan Hanya Untukmu, our Ready-To-Drink FMCG subsidiary.

Interested candidate please send updated resume to

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