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Senior Program Advisor
2 months ago
Job Purpose: The Programme Advisor plays a critical role in driving enrolment growth and student satisfaction within NICMAR’s Digital Learning department. This position combines academic advising with sales responsibilities, focusing on guiding prospective and current students to the most suitable programs, while also meeting enrolment and revenue targets. The Programme Advisor is responsible for ensuring that students are informed, supported, and enrolled in programs that align with their career aspirations, contributing to both individual student success and the overall growth of NICMAR’s digital offerings.Job Outline:Student Guidance and Counselling:Provide personalized academic advising to prospective and current students, helping them select programs that align with their career goals and academic interests.Conduct consultations, webinars, and group sessions to educate students on NICMAR’s digital learning offerings, including degree programs, certifications, and short courses.Assist students in understanding the requirements, benefits, and potential career outcomes of various programs.Sales and Enrollment Growth:Achieve and exceed monthly and quarterly sales targets by converting leads into enrollments.Use a consultative sales approach to identify student needs, present suitable programs, and close sales.Track and report on sales metrics, including conversion rates, revenue generated, and pipeline status, to meet or exceed established targets.Collaborate with the marketing team to generate high-quality leads and optimize the sales funnel.Program Matching:Analyze student profiles, including academic background, work experience, and career aspirations, to recommend the most suitable programs.Use data-driven tools and methodologies to match students with programs that best meet their needs and future goals.Provide detailed information about course content, structure, faculty, and delivery methods to help students make informed decisions.Enrollment Support:Guide students through the application and enrollment process, ensuring they understand the requirements and timelines.Assist with administrative tasks related to enrollment, including application reviews, document verification, and coordination with the admissions team.Track and follow up on student inquiries and applications, ensuring a smooth and efficient enrollment process.Student Engagement and Retention:Develop and implement strategies to increase student engagement and retention, particularly for online and digital learning programs.Monitor student progress and satisfaction, providing ongoing support and advice to help them succeed in their chosen programs.Identify at-risk students and work with academic and support teams to provide interventions and resources to help them stay on track.Program Promotion:Collaborate with marketing and communications teams to promote NICMAR’s programs to potential students through various channels, including social media, email campaigns, and events.Participate in open houses, educational fairs, and online webinars to represent NICMAR and engage with prospective students.Provide feedback to marketing teams on student inquiries and trends to inform promotional strategies.Alumni and Industry Engagement:Support the integration of alumni and industry insights into the advising process, ensuring students understand the practical applications and career opportunities associated with each program.Maintain relationships with alumni and industry partners to provide students with networking opportunities, mentorship, and real-world perspectives on their chosen fields.Continuous Improvement:Gather and analyze feedback from students to continuously improve the advising process and enhance student satisfaction.Stay updated on industry trends, educational best practices, and the evolving needs of students to provide relevant and current advice.Participate in professional development activities to maintain and enhance advising and sales skills.Job Specification: Knowledge/Education:Bachelor’s degree in education, counselling, psychology, business, or a related field. A Master’s degree in sales & marketing is a plus.Specific Skills:Strong interpersonal and communication skills with the ability to connect with students and understand their needs.Proven experience in academic advising, student counselling, or sales, preferably within higher education or digital learning environments.Ability to analyze student profiles and match them with appropriate educational programs.Demonstrated success in meeting or exceeding sales targets.Familiarity with digital learning platforms and online education methodologies.Excellent organizational skills with attention to detail and the ability to manage multiple tasks simultaneously.Proficiency in using CRM software, student information systems, and other sales and educational tools.Strong problem-solving skills and the ability to think critically.Desirable Experience:Experience in advising or counseling within the higher education or EdTech sectors.Knowledge of the architecture, engineering, and construction (AEC) industry or related fields.Previous experience working with adult learners or non-traditional students.Experience in program promotion, student recruitment, or sales.Job Interface/Relationships: Internal:Head of Learning Solutions / Director, Digital LearningAdmissions and Enrollment teamsMarketing and Communications teamsFaculty and Academic staffExternal:Prospective and Current StudentsAlumniIndustry Partners