SEO & SEM Expert

6 days ago

Mumbai, India Zantera Full time

About UsZantera is a performance-driven marketing consultancy helping global brands scale through digital excellence, data-led strategy, and growth marketing innovation.We’re now looking for a passionate SEO & SEM Specialist to join our on-site team — someone who can manage end-to-end website optimization, local SEO visibility, and measurable lead-driven campaigns.Key ResponsibilitiesWordPress Upkeep & Security- Manage regular core, theme, and plugin updates.- Maintain daily automated backups and uptime monitoring.- Conduct malware scans, database optimization, and cache cleanup.- Apply minor UI or layout fixes (within existing templates).- Audit broken links, deprecated plugins, and security alerts monthly.Technical & On-Page SEO- Page-speed optimization (WebP compression, JS/CSS minification).- Configure and maintain sitemap / robots.txt.- Optimize meta titles & descriptions across all live pages.- Implement keyword-based H1–H3 structuring and internal link mapping.- Deploy schema markup (restaurant/menu/review) and validate via Google Rich Results Test.- Perform ongoing Core Web Vitals & indexing health checks.Link Building & Citations- Conduct monthly outreach to local blogs / food portals for backlinks.- Manage directory submissions (Restaurantji, OpenTable if applicable).- Optimize anchor text and monitor backlink quality.- Analyze competitor backlink profiles and refine strategy quarterly.Reporting &

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