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Junior Copywriter
2 months ago
PRIMARY LOCATION: Mumbai
JOB SUMMARY:
- The individual is responsible for the overall creative delivery and accountability for the assigned account(s).
- Individual will direct the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, while achieving the clients’ goals.
- Working closely with Art Team to visualize ideas.
- Collaborate with internal partners to interpret project briefs and develop relevant concepts into content
- S/he will ensure the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals are achieved.
KEY RESPONSIBILITIES:
- Ideal candidates will be ideating the Concept / Campaign / Creative route. Brings strong creative point of view as well as extensive experience in incorporating brand strategy into campaign concepts.
- Brainstorm and bring ideas to life alongside an art director within the creative department.
- Use client briefs to conceive, develop and produce effective advertising campaigns.
- Write clear, persuasive, and original copy for digital platforms. These include slogans, catchphrases, messages, scripts, and tagline
- Work on proactive ideas that put both the brand and the agency on the map.
- Great ideas sometimes don’t need briefs. Pitch, own and see through proactive ideas that can put the agency on the map.
- Ability to lead a diverse team of creative disciplines from Art Direction, Copywriting, Design, User-Experience, Visual Design and Creative Technology.
- Ability to present the agency's creative credentials and design approach to prospective clients. Help identify and expand opportunities for creative excellence within our existing account portfolio.
- Establishes best practices and processes for creative development and ensure quality is monitored.
- Presents and defends creative decisions to executive leadership and clients. Understands how to sell good work.
- Inspire both internal and external teams with innovative creative that’s rooted in business strategy, data, and design thinking.
- Promote collaboration in a rapid development and prototyping environment where effective communication is paramount.
- Establishes and fosters a creative culture aligned to the agency business objectives that enable world-class creative development.
PROFILE REQUIREMENTS:
Hands on experience in creative copywriting.
Should be working in the creative agency dealing in mainline business.
Should have experience working with brands.
Passion for knowledge of current and emerging trends in business.
Highly organized with excellent attention to detail.
ABOUT HAVAS GROUP:
Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries and operates through its three business units covering all communication activities. Havas Group integrated Vivendi in December 2017. Havas Group’s mission is to make a meaningful difference to brands, businesses and people. To better anticipate client needs, Havas has adopted a fully integrated model through its 60+ Havas Villages around the world. In these Villages, creative, media and healthcare & wellness teams work together, ensuring agility and a seamless experience for clients. Further information about Havas Group is available on the company’s website: havasgroup.com
#MeaningfulDifference
ABOUT HAVAS CREATIVE, INDIA:
Havas Creative Group’s creative agencies are home to some of the most talented people in the disciplines of creativity, strategy, PR, performance marketing, design, and UX. Our extensive in-house capabilities across all communication disciplines and best-in-class partners allow it to create custom, purpose-built solutions that help drive clients’ businesses.
It includes the Havas Creative global network, the Havas Edge global performance marketing network, the BETC Group, AMO - an international network of strategic communications consultancies, Arnold, and many of the industry’s most creative and accomplished agencies, including: Boondoggle, Camp + King, Conran Design Group, Host Havas, Havas Riverorchid, One Green Bean, Rosapark, and W&Cie. For more information, visit havas.com or follow Havas on Twitter and Instagram (@havas)