Social media manager

1 week ago

Delhi, India Magicine Pharma Full time

Read Before You Apply • ❌ This is not a work-from-home role. • ❌ If you are a frequent job-hopper, please do not apply. • ✅ We want serious professionals with at least 3 years of solid social media experience. • ✅ You must know social listening tools, competitor analysis, and how to turn insights into campaigns. • ✅ Only apply if you can plan + create + analyze + scale, not just “post on Instagram.” About the Role We are looking for a hands-on Social Media Manager (3+ yrs exp) who can do more than just post. This role requires someone who knows how to listen, analyze, and act — turning consumer insights and competitor gaps into premium content and campaigns that scale Vitagoli’s presence across platforms. Key Responsibilities • Social Media Strategy & Execution • Plan and execute content calendars (reels, carousels, stories, UGC, campaigns). • Maintain premium brand voice (Shine From Within) across all posts. • Social Listening & Consumer Insights • Use tools (Brandwatch, Sprinklr, Hootsuite, Google Trends, Amazon/Nykaa reviews) to understand what women are searching, saying, and struggling with. • Translate insights into content angles, hooks, and campaigns. • Competitor Analysis & Benchmarking • Map competitor strategies across beauty/wellness. • Identify gaps in content, engagement, and consumer conversation — create differentiated content for Vitagoli. • Community Engagement • Respond to comments/DMs with empathy and authority. • Build shareable content formats (polls, quizzes, challenges). • Analytics & Optimization • Track weekly KPIs: reach, engagement, saves, shares, conversions. • Run A/B tests on creatives, captions, and posting times. • Scale what works, drop what doesn’t. Requirements • Education: Graduate in Marketing / Mass Comm / Digital Media (MBA/Digital Marketing certification a plus). • Experience: 3+ years in social media for D2 C / beauty / wellness brands. • Hands-on with social media & listening tools (Meta Business Suite, Sprinklr, Hootsuite, Google Analytics). • Proven ability to scale organic growth + drive consumer engagement. • Strong eye for aesthetics + ability to write premium, keyword-smart captions.

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