Marketing and Social Media Manager

7 days ago

Chandigarh, India GLADES HOTEL Full time

We are looking for a dynamic and creative Social Media & Marketing Manager to lead our brand presence , drive customer engagement, and maximize revenue through strategic marketing initiatives for our group of hotels in Chandigarh tricity.

Key Responsibilities

  • Digital & Social Media Marketing
  • Develop, manage, and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
  • Create engaging content, campaigns, and promotions aligned with the hotel's brand identity.
  • Monitor trends, track analytics, and optimize campaigns for higher reach and engagement.
  • Performance Marketing & PPC
  • Plan and manage paid advertising campaigns (Google Ads, Meta Ads, Display & Retargeting).
  • Optimize ad performance to maximize ROI, bookings, and inquiries.
  • Conduct keyword research, A/B testing, and regular reporting.
  • Marketing Strategy & Branding
  • Develop and execute integrated marketing campaigns to promote rooms, restaurants, banquets, and events.
  • Build partnerships with influencers, agencies, and local businesses for brand amplification.
  • Ensure consistency in branding across digital, print, and offline channels.
  • Content & Communication
  • Oversee creation of marketing collaterals including brochures, flyers, newsletters, and promotional videos.
  • Manage email marketing campaigns to enhance guest loyalty and retention.
  • Drive storytelling and PR activities to strengthen brand visibility.
  • Analytics & Reporting
  • Track marketing performance metrics (CPC, CTR, ROI, engagement, conversions).
  • Provide regular performance reports and suggest improvements.

Qualifications & Skills

  • 3–6 years of experience in digital marketing, preferably in the hospitality sector.
  • Strong knowledge of PPC, SEO, SEM, Google Analytics, and paid campaigns.
  • Creative mindset with hands-on experience in content creation and social media management tools.
  • Strong communication, analytical, and leadership skills.
  • Ability to work independently and manage multiple campaigns simultaneously.

Job Type: Full-time

Pay: ₹20, ₹50,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Food provided
  • Health insurance
  • Provident Fund

Work Location: In person

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