Associate Product Director

3 weeks ago

Bengaluru, India Bik Full time
Office Location: HSR Layout, Bengaluru

About BIK:

BIK is a venture-funded technology company, backed by global Investors including Y-Combinator (YC-20), Sequoia Capital, and Chainsmokers (the band). We are GDPR compliant and also a BSP partner of META. Our vision is to ‘Make Brands Limitless’, by helping them drive incomparable revenue growth.

BIK is an all-in-one marketing platform designed to streamline D2C brands’ acquisition, engagement, and conversion, ultimately maximising their ROI. BIK caters to the marketing automation and support needs of mid and up-market D2C brands, currently serving 100+ global brands including Shoppers Stop, Rare Rabbit, Livspace, Fireboltt, Bare Anatomy, House of Masaba, and more.

Manifest AI is a recently launched product by BIK. It is a GPT-3.5-powered smart shopping assistant that enhances the customer experience with personalised customer support on the Shopify store. This AI Chatbot helps visitors overcome their shopping problems with product discovery, recommendations, and overall purchase assistance. With automated AI training, customers can enjoy quick assistance, lower bounce rates, fewer abandoned carts, and higher conversion rates.

Overview:

As the Product leader, you will be responsible for overseeing the entire product lifecycle, from ideation to execution. You will lead a team of product managers and collaborate closely with cross-functional teams to develop and execute product strategies that align with the company's overall goals and vision. You will be instrumental in driving innovation, identifying market opportunities, and ensuring the successful delivery of high-quality products that meet customer needs and expectations.

Key Responsibilities:

- Develop and execute the product roadmap, including defining the product vision, strategy, and feature prioritisation based on market trends, customer feedback, and business goals.- Lead and mentor a team of product managers, providing guidance and support to ensure the successful implementation of product initiatives.- Conduct market research and competitive analysis to identify emerging trends, market opportunities, and potential areas for product innovation.- Collaborate closely with cross-functional teams, including engineering, design, marketing, and sales, to ensure the successful development and launch of products that meet customer needs and drive business growth.- Define and track key product metrics, analyse product performance, and use data-driven insights to make informed decisions and drive continuous improvement.- Work closely with the executive team to align product strategies with overall business objectives and drive the company's long-term vision forward.- Establish and maintain strong relationships with key stakeholders, including customers, partners, and industry experts, to gather feedback and insights that inform product development and improvement.- Ensure product compliance with industry standards, regulations, and best practices, and proactively address any potential risks or challenges.

Qualifications:

- 5-8 years of experience in product management in SAAS companies- Experience in Series A / Series B types company- Experience in setting up GTM for europe / USA from scratch- Demonstrated experience in developing and executing successful product strategies that drive business growth and customer satisfaction.- Strong leadership and communication skills, with the ability to effectively collaborate with cross-functional teams and influence key stakeholders.- Proven track record of successfully managing and mentoring a team of product managers and driving a culture of innovation and excellence.- Excellent analytical and problem-solving skills, with a strong focus on data-driven decision-making and continuous improvement.- Solid understanding of product development processes, agile methodologies, and best practices in product management.- Strong business acumen and the ability to align product strategies with overall business objectives.- Excellent organisational skills and the ability to manage multiple priorities and projects in a fast-paced, dynamic environment.

Fun facts:

- EDM duo The Chainsmokers are investors in BIK and excitingly, you get the front row whenever they perform in India.- META has officially partnered with BIK to accelerate the vision of driving success for businesses and brands.- Manifest is the first-of-its-kind AI shopping assistant for Shopify stores that instantly gets trained on our e-commerce data and leads the sales for you.

Glassdoor: of being part of Bik:

- Be part of a growth journey- Bring in high impact through your role- Have complete ownership of of your task- Thrive in a culture which promotes individual’s potential and leverage one’s potential to grow- Be an integral part of the Bik.tribe

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