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Copywriter

1 month ago

india ARECHAR Full time

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd. 

 


Copywriter Job Responsibilities


  • Researching topics related to industry and also identifying areas for improvement in our existing content
  • Preparing and publishing articles about our company’s products and services
  • Writing original copy for social media and ads
  • Editing and reviewing content generated by content writers
  • Monitoring content-related metrics (e.g. web traffic, conversion rates, etc.
  • Ensuring that our content is updated with the latest company news
  • Creating as well as overseeing weekly/monthly reports on content
  • Interviewing internal teams, clients, and industry experts for a better understanding of our products
  • Liaising with Designers for enriching text with visual aids (e.g. images, charts, etc.
  • Shaping tone and language for usage in brochures, banners, and sales emails
  • Using SEO practices for the purpose of optimizing articles and increasing their search rankings

Copywriter Job Requirements


  • At least a Bachelor’s degree in Marketing, Mass Communication, Journalism, or a relevant field
  • Prior experience as a Product Copywriter, Senior Copywriter, or a similar role
  • A portfolio of published works
  • Exceptional writing as well as editing skills
  • Ability to create small creative texts (e.g. social media posts) as well as large content pieces (e.g. product descriptions)
  • Experience with a content management system (e.g. WordPress)
  • Experience with keyword research and content optimization
  • Proficiency in English
  • Strong verbal as well as written communication skills
  • An analytical mind with a keen eye for details

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