Adobe journey optimizer expert

3 days ago

Salem, India People Prime Worldwide Full time

Client: LTIMINDTREE Job Type: Contract Role: Adobe Experience: 6 + years Work Location: Any Ltimindtree Location Payroll on : People Prime World Wide Notice : 0 to 15 days Work mode : Hybrid Job description Role Overview: T Shaped Adobe Skills AJOD Multi Solution Architect Adobe Journey Optimizer Expert We are looking for an experienced Adobe Journey Optimizer AJO Developer who will be responsible for designing developing and maintaining customer journeys using Adobe Experience Platform AEP and AJO The ideal candidate should have hands on experience with Adobe Experience Platform Real Time Customer Profile Segmentation and Adobe Journey Optimizer and should understand how to build scalable and personalized customer experiences Key Responsibilities Design and implement customer journeys using Adobe Journey Optimizer Build and manage event driven journeys time based campaigns and real time personalization use cases Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows Utilize AEP capabilities such as Real Time Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers Work with APIs Decisioning AJOD Module and Event Forwarding for real time data ingestion and outbound integrations Design and test email templates push notifications and in app messages within AJO Implement offer decisioning and personalized content blocks using AJO Offer Library Perform unit testing UAT and AB testing within journeys to ensure optimal performance Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc Technical Skills Strong experience with Adobe Journey Optimizer AJO Working knowledge of Adobe Experience Platform AEP especially Schemas XDM modeling Segment Builder Real Time Customer Profile RTCP Datasets and data ingestion Familiarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plus Proficient in Java Script JSON and RESTful API integration Good understanding of data sources batch and streaming identity stitching and audience activation Experience with Tag Management Tools Adobe Launch or Tealium is a plus Preferred Qualifications Adobe Certified Expert Adobe Journey Optimizer Adobe Experience Platform Experience with other Adobe tools like Adobe Campaign Marketo Eloqua Adobe Target or Adobe Analytics is a plus Experience in industries such as Retail Telecom BFSI or Healthcare is a plus Understanding of privacy regulations GDPR CCPA and consent frameworks

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