Adobe Analytics Campaign-Specialist
4 weeks ago
Location: Bangalore(Hybrid)
Years of experience:- 5 to 8 years
Primary skill set: Adobe Analytics, Adobe Launch, Adobe Target
Secondary Skills: Google Analytics, GTM, TMS (Ensighten, Tealium), PowerBI, Tableau/ Qliksense (Good to have), Advanced Excel
• Work as a Senior Adobe Analytics Implementation and Reporting specialist and utilize your skills and experience in Implementing End-to-End Solutions Adobe
Analytics Solutions for Clients.
• Use of Adobe Launch/DTM/Tealium TMS to deploy measurement strategies and creating effective reporting dashboards in AA workspace which provide
meaningful insights to customer.
• Own the end-to-end Implementation of Analytics solution
• Manage the entire team activities and own the deliverables
• Manage the implementation and administration of tools, e.g. Adobe Analytics,Adobe Launch, and Tealium IQ
• Perform Adobe Analytics, Launch and Target Admin level activities – Report suites setup, Data configuration and collection setup, Data warehouse and data
feeds setup
• Data Layer Implementation experience based on W3C CEDDL recommendations
as well as EDDL
• Create SDR and BRD references - implementation plan, design data layer and estimates for new and existing clients in the territory you will cover
• Understand the underlying implementation principles needed for proper customer journey data in Adobe Analytics
• Audit the existing Analytics strategy and fine tune implementation as needed
• Coordinate with stakeholders and write clear requirements for implementation.
• Plan and execute to deliver Adobe Analytics projects on time and on budget
• Contribute in making Digital Marketing/Analytics strategy, including web site strategy and utilization of Digital Analytics Tool like Adobe Analytics
• Gather, document, and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements
• Act as an SME and key technical support for internal users of Tag Management System and Digital Analytics Platform, troubleshooting and dealing with Vendor
Support teams when required
• Support client's developers and third parties throughout the implementation process for smooth and collaborative execution
Good To Have
• Mobile app tagging and tracking experience with App measurement Solution like Kochava, Appsflyer, adjust etc…
• Domain knowledge of various industries such as Banking, Retail, ecommerce etc.
• Understanding or knowledge on Data regulations & consent-based marketing like GDPR, CCPA
• Design and develop reports by using tableau/Power BI or Excel dashboards as per business requirements
• Collect, organize and analyze large data sets and use BI methodologies to transform them into meaningful dashboards for the client
• Adobe Analytics certification
• Client facing experience and effective communication'
Skills
Adobe Analytics - Campaign
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