Lead Generation Specialist

2 weeks ago

New Delhi, India MSN Laboratories Full time

This role is for aBusiness Development Specialistresponsible forcold calling and multi-channel prospectingto generate and qualify leads amongNCE and 505b2 pharma/biotech companiesglobally, while also managing the pipeline and supporting the senior BD team.Key Responsibilities: Market Research & Prospecting:Conduct thorough market research to identify potential clients (NCE and 505b2 pharma and biotech companies), key decision-makers, in assigned geographies (e.g., North America, Europe, Asia). Lead Generation & Outreach:Execute multi-channel outreach strategies which includes managing targeted email campaigns, utilizing social selling platforms (primarily LinkedIn), and performing rigorouscold callingto engage prospective clients directly. High-Volume Cold Calling:Initiate and manage a consistent volume of outbound calls to C-suite executives, VPs of Manufacturing, Heads of R&D, and Procurement Managers at target pharmaceutical and biotechnology companies. Lead Qualification & Nurturing:Qualify leads based on established criteria such as project scope, technical requirements, timelines, and budget. Nurture prospective clients through the sales funnel by providing relevant information and maintaining ‘consistent engagement’. Pipeline Management:Maintain and update client databases and CRM tools (e.g., Salesforce, HubSpot) with accurate information, ensuring the sales pipeline is well-organized and tracked. Sales Support:Support BD team with travel schedules, proposal preparation, responses to RFPs (Requests for Proposal), presentations, and follow-up communications.Required Qualifications & Skills: Education:A Bachelor's degree in a Life Sciences, Pharmacy, Chemical Engineering, or related scientific/business field is highly preferred. An MBA can be an added advantage. Experience:Proven experience (e.g., 2-5 years) in lead generation, with demonstrated success in a cold-calling environment, preferably within the pharmaceutical, biotech, or related life sciences/CDMO industry. Communication:Excellent written and verbal communication skills, with a professional phone presence and the ability to articulate complex technical information clearly to potential clients.

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