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Programmatic Campaign Management

1 month ago

India Affle Full time

Position : Analyst/Sr. Analyst (Programmatic Campaign Management)

Location : Gurgaon

We are looking for an outstanding Analyst/Sr. Analyst (Programmatic Campaign Management ) to join our mDSP Growth team.

The Growth team is responsible for developing and executing advanced growth strategies to help mobile companies all around the world achieve their goals by iterating and conducting A/B experiments on key campaign components such as audiences, creatives, and more.

If you have experience working on the advertiser side, DSP, or similar and would like to implement that knowledge while learning how the industry works, this might be just the opportunity you are looking for

This team works closely with Sales/CS team, operating the business and executing each and every campaign by leveraging our technology in the best possible way. Our main goal is to deliver outstanding results for our customers.

WHAT YOU'LL DO

  • Be responsible for the planning, execution, and optimization of our mobile marketing campaigns using the wealth of mDSP's ML programmatic tools at your fingertips.
  • Work alongside the Customer Success Manager to understand customers' business and goals and ensure mDSP campaigns are aligned with those. Design together and implement strategies to retain and grow our customers.
  • Provide the Customer Success Manager regular feedback on the campaign performance and key actionables to communicate to the customer.
  • Extract and crunch data, creating actionable recommendations for business decisions. This may include but is not limited to, publishers, verticals, creatives, and internal workflow optimization through data insights
  • Troubleshoot level-1 technical problems (Tracking, Supply, etc.), and work cross-functionally with revenue and technical teams to ensure the proper campaign management outcome.