Brand Strategist

4 weeks ago

Mumbai, India Conran Design Mumbai Full time

Job Profile Summary:


Strategists at CDG are thinkers and doers who take ownership in translating data and the world around them into meaningful insights and actionable recommendations for clients. They apply analytical rigor, critical thinking, and creativity to solve complex brand and marketing issues. Working as part of a wider team, they review data, conduct analysis, uncover insights and prepare coherent and persuasive point of view and actionable recommendations for our clients. Strategists create lasting impact by demonstrating industry-leading thinking, entrepreneurial spirit, and restless intellectual curiosity in their everyday work.


Job Duties & Responsibilities

  • Supports and partners with others to create thought leadership, frameworks, and processes
  • Structures, analyses, and synthesizes primary and secondary research to generate actionable insights
  • Provides a clear assessment of the future relationship between the client and their consumers
  • Researches the client's business context and understands the client's decision criteria
  • Owns and leads work streams, understanding how they impact the overall project
  • Ability to start creating positioning, brand architecture and tone of voice hypotheses
  • Integrates with other departments to steer brands into creative including creative briefings and reviews
  • Stimulates and provokes new thinking that keeps us on our best game
  • Leads interviews - internal, external, executive
  • Strong presentation skills
  • Tells a compelling story


People and Team

  • Fosters communication and cohesion between internal teams and functions
  • Has a good understanding of team interaction and roles of team members
  • Participates and leads in workshops and other sessions to grow expertise in Positioning Maps, Opportunity Mapping, and other tools to identify business opportunities and solve clients’ business challenges
  • Responsible for motivating project teams and working closely with creative and client service counterparts, forming a strong triumvirate


Competencies for Success

  • Strong balance of thought and action
  • Familiar with brand strategy, brand naming, product and portfolio architecture, creative briefing, campaign messaging and design principles
  • Excellent analytical, critical thinking, and problem-solving skills
  • Solid understanding of how brands and businesses work, including the role of packaging, product/service innovation, sustainability and ecommerce.
  • Meets challenges head-on and proactively solves for them; sees two-steps ahead
  • Has high standards for work and impeccable attention to detail
  • Capable of handling multiple and multidisciplinary projects
  • Team-oriented across all levels and functions
  • Ability to influence and inspire others with a strong bias for “why not?” to “why?”
  • Ability to manage conflicting priorities
  • Open-minded, inherently curious, and willing to share fresh perspectives in solving problems
  • Knows the big picture, thinks about the present and the future; explores and presents possibilities
  • Elevated sense of design, colour and aesthetic
  • Keeps finger on the pulse of trends, design and technology


About Conran Design Mumbai


At Conran Design Mumbai, we design better brands that positively transform how people think, feel, and experience the world. We collaborate with our clients to develop and activate meaningful brands and communications that matter. From research and insight-driven consultancy to effective and impactful delivery, we’re specialists in strategy, communications, design and activation.


Founded in 1957 by Sir Terence Conran, Conran Design Mumbai is Havas’ flagship brand and design consultancy. With studios in London, Paris, Mumbai and New York, its team of 250 strategists and creatives work across brand strategy, brand design, experience design, and communications and engagement, using thoughtful design to inspire progress for their clients.


Our India practice has won numerous awards including a silver as Campaign South Asia Agency of the year, and is a proud partner to diverse brands such as Zydus Lifesciences Ltd. , Nestle, The Coca-Cola Company, mCaffeine, Hyphen, LT Foods, Tata Cliq, Reliance Jewels, Shazé, PayU, Usha Martin, Adani Capital and more.


With teams based in the UK, US and India, we are also an integrated part of one of the world’s largest communications networks: Havas, owned by Vivendi. For more information, visit & follow Conran Design Mumbai on social media.


About Havas India


Havas India gathers the expertise of 21 agencies, specialised divisions and strategic alliances across 3 verticals:


  1. Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media); strategic alliances: Havas Media Tribes (out-of-home), Havas Play Gameplan (sports marketing) and KlugKlug (influencer tech stack)
  2. Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale)
  3. Havas Health & You – Havas Life Sorento (health & wellness communications) With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.


As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.


For more information, visit and follow Havas India on social media.

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