Graphic Designer
2 months ago
- Digital Content Creation: Design visually stunning graphics for digital platforms, including social media posts, stories, reels, banner ads, and email newsletters, ensuring alignment with the brand’s luxury positioning.
- Campaign Design: Collaborate with the digital marketing team to develop creative assets for online marketing campaigns, including seasonal promotions, product launches, and special collections.
- Social Media Visuals: Create engaging and dynamic content for social media channels (Instagram, Facebook, Pinterest, etc.) that showcases the brand’s product offerings, craftsmanship, and cultural heritage.
- Website Design Support: Assist with updating website visuals, homepage banners, and product pages to ensure an immersive and elegant user experience.
- Email Marketing: Design beautifully crafted, conversion-optimized email templates for campaigns and newsletters, reflecting the premium nature of our brand.
- Ad Creatives: Develop high-conversion digital ad designs for platforms like Google Ads, Facebook, Instagram, and others, optimized for mobile and desktop formats.
- Visual Storytelling: Translate the brand’s rich heritage and craftsmanship into engaging digital narratives, visually showcasing the artistry behind our Indian suits and sarees.
- Video & Motion Graphics: Design simple animations, GIFs, and video assets to enhance engagement across digital marketing campaigns.
- Collaborations: Work closely with the digital marketing team to ensure creative designs are aligned with marketing strategies and goals, while maintaining brand consistency.
- Market & Trend Research: Stay up-to-date on digital design trends, luxury branding aesthetics, and the fashion industry to continually enhance the brand’s digital presence.Qualifications:
- Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
- 1-3 years of experience in graphic design, with a strong focus on digital marketing for luxury brands.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.).
- Strong portfolio demonstrating experience with luxury fashion or high-end lifestyle brands.
- Experience in designing for digital platforms, including social media, web, and email.
- Understanding of the nuances of luxury branding and consumer behavior in the digital space.
- Familiarity with Indian fashion and textiles (e.G., Banarasi, zardozi) is a plus.
- Strong attention to detail and ability to work under tight deadlines.Preferred Skills:
- Knowledge of video editing and motion graphics software.
- Experience with social media management tools and web design platforms (WordPress, Shopify, etc.).
- Understanding of SEO and conversion-driven design for digital marketing.
- Basic photography skills or experience working with photography and videography teams.CTC: 30,000/-
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