Media Buyer

1 week ago

Delhi, India Baby's Choice Full time
Work Schedule: 6 Days a Week, 8 Hours per Day, Sundays OffCompany Overview
DRIMS ALLY is a fast-growing company specializing in e-commerce. Our team focuses on driving scalable results through paid advertising across multiple platforms. We are looking for a highly skilled Media Buyer to manage and optimize advertising campaigns, ensuring maximum return on ad spend (ROAS).
Key Responsibilities:
Media Buying & Campaign Management
- Develop, execute, and optimize Meta Ads (Facebook & Instagram) for e-commerce brands.
- Continuously analyze campaign performance and implement data-driven adjustments to improve efficiency.
- Identify and test new audience segments, bidding strategies, and ad placements.
- Scaling e-commerce stores with a focus on achieving high ROAS.
Market & Creative Analysis
- Monitor market trends and conduct competitive analysis to identify emerging strategies.
- Utilize Meta Ad Library and ad spy tools to research and replicate high-performing creatives.
- Provide insights on creative performance and recommend optimizations.
Collaboration & Coordination
- Work closely with graphic designers and video editors to develop high-converting ad creatives.
- Provide clear, detailed creative briefs to ensure alignment with marketing strategies.
- Maintain effective communication with internal teams to streamline campaign execution.
Performance Tracking & Reporting
- Analyze key performance indicators (KPIs) and prepare performance reports.
- Utilize data to adjust bidding strategies, audience targeting, and creative elements for better results.
- Stay updated with changes in advertising platforms, algorithm updates, and industry best practices.
Required Skills & Qualifications
- Proven experience in media buying for e-commerce businesses with a track record of high ROAS.
- Strong expertise in Meta Ads (Facebook & Instagram).
- Experience with Google Ads and TikTok Ads is a plus.
- Analytical mindset with the ability to interpret data and optimize performance.
- Ability to work in a fast-paced environment and meet deadlines.
- Strong communication skills for coordinating with design and video editing teams.

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