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Product Marketing Manager

2 months ago

delhi, India PostGrid Full time
About PostGrid
At PostGrid, we're revolutionizing how businesses communicate with their customers through personalized, automated direct mail solutions. Our platform helps companies simplify and optimize their offline communication channels, driving engagement, retention, and growth. We are a dynamic and fast-growing startup with a passionate team committed to making direct mail easier, faster, and smarter.
Job Overview
We are looking for a talented and driven Product Marketing Manager to join our growing team. As a Product Marketing Manager at PostGrid, you will play a pivotal role in shaping our go-to-market strategies, developing compelling product messaging, and driving the success of our product offerings. You will collaborate with cross-functional teams, including product, sales, and customer success, to ensure our products meet market needs and achieve business objectives.
Key Responsibilities
Market Research & Analysis : Conduct market research to identify trends, customer needs, and competitive positioning. Use these insights to inform product development and marketing strategies.
Go-to-Market Strategy : Develop and execute comprehensive go-to-market plans for new product launches and feature releases, including positioning, pricing, and messaging.
Product Positioning & Messaging : Craft clear and compelling product messaging that differentiates PostGrid's offerings in the market. Develop product collateral, including sales decks, one-pagers, case studies, and web content.
Sales Enablement : Equip the sales team with the tools, training, and content they need to effectively communicate the value of our products to prospects and customers.
Campaign Development : Plan and execute multi-channel marketing campaigns to drive product awareness, adoption, and customer retention. Collaborate with the growth marketing team to optimize campaigns based on performance data.
Customer Advocacy : Develop and manage customer reference programs, including case studies, testimonials, and user groups, to highlight success stories and drive product credibility.
Product Feedback Loop : Work closely with the product team to provide market feedback, customer insights, and competitive analysis to influence product roadmaps and future development.
Qualifications
3+ years of experience in product marketing, preferably in a SaaS or tech environment.
Strong understanding of B2B marketing and demand generation strategies.
Proven track record of developing and executing successful go-to-market strategies.
Excellent communication and storytelling skills with the ability to simplify complex topics.
Strong analytical skills with experience in data-driven decision-making.
Experience in market research and competitive analysis.
Ability to work cross-functionally and manage multiple projects simultaneously.
Passion for technology, startups, and innovative marketing strategies.
Why Join PostGrid?
Innovative Environment : Be part of a team that's changing the game in direct mail automation.
Growth Opportunities : We’re growing fast, and we want you to grow with us.
Flexible Work Arrangements : We offer remote work options and flexible hours.
Impactful Role : Have a direct impact on the success of our product and the growth of our business.
Competitive Compensation : Competitive salary, benefits, and stock options.