Marketing Operations Manager
1 month ago
Founded in 1998 and headquartered in Atlanta (Duluth), Georgia, Innova Solutions along with its subsidiaries employs over 50,000 professionals worldwide and reports an annual revenue approaching $3.0B. Through global delivery centers across North America, Asia, and Europe, Innova Solutions delivers strategic technology and business transformation solutions to its clients, enabling them to operate as leaders within their fields. Innova Solutions offers a full spectrum of services to plan, prep, and execute data center migration and the development of workloads that can be moved to or in-between cloud service providers.
Role Overview:
As the Marketing Operations Manager , you will spearhead the optimization, delivery, and tracking of all lead-generation marketing initiatives and assets across digital, display, and experiential campaigns.
Shift - 6Pm to 3 AM IST ( Monday to Friday)
Key Responsibilities:
Aggregate data from diverse sources, including website traffic, social media engagement, and campaigns.
Design a robust data infrastructure to facilitate comprehensive reporting on marketing performance.
Establish efficient data pipelines to facilitate seamless data flow across various systems, ensuring data integrity and consistency.
Develop visually compelling and insightful dashboards in Power BI to monitor key Sales and Marketing metrics, campaign performance, and ROI analysis, leveraging data from multiple sources.
Implement UTMs for precise tracking purposes.
Define KPIs to gauge the effectiveness of both marketing and Inside Sales teams.
Required Skills and Qualifications:
Minimum of 5 years of hands-on experience in Marketing Operations within the B2B sector.
Extensive experience in Power BI data modeling and visualization.
Profound understanding of database architecture, data modeling, and attribution principles.
Exceptional analytical skills with the ability to distill complex data into actionable insights.
Strong communication and interpersonal abilities, adept at collaborating effectively with cross-functional teams.
Preferred Education:
Bachelor’s degree in Data Science or a related field.
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