Market Research Analyst

3 weeks ago

Bengaluru, India Y-Not Design & Mfg. Full time

Company Overview

Y-Not Design & Manufacturing is a certified minority, woman-owned and Hub Zone company based in the US that specializes in global procurement and distribution of custom-made products, retail and white label items, employee recognition gifts, and sustainable promotional products. Y-Not specializes in unique, custom-designed products that extend a customer's brand from a last-minute event to an employee engagement program. The company was founded in 2005 and the owner has been in the same manufacturing and service business for over 25 years. What our customers love about us is that they can track their products all the way to the factory Our differentiators and 5 core strengths include, Quality & Safety, 1st, Customer Service, Best Pricing, Global Supply & Key Performance Metrics. Our customer base includes many of the Fortune 1,000 brands such as Google, Coca Cola and Norwegian Cruise Line to name a few.

Summary

The Market Research Analyst plays a crucial role in capturing and analyzing reliable and accurate information on the industry, products, customers, RFQs, RFIs, bids, and competitors. This role requires excellent analytical and research skills to provide valuable insights that guide decision-making processes.

Roles and Responsibilities:

• Lead Generation and CRM Updating: Proactively generate leads and maintain the CRM database with up-to-date information.

• Vendor Registration Forms: Complete the process of vendor registration forms efficiently and accurately.

• Certification and Memberships: Ensure all relevant certifications and memberships are kept current and compliant.

• RFQ, RFI, and RFP Identification: Identify the right RFQs, RFIs, and RFPs from sourcing platforms, work on them diligently, and complete the necessary processes.

• Sales Event Research and Planning: Research and identify sales events, register the sales team, and create strategic plans for participation in these events.

• Data Collection and Analysis: Collect data on consumers, competitors, and the marketplace. Consolidate this information into actionable items, reports, and presentations for strategic use.

• Market Research SWOT Analysis: Conduct valid and reliable SWOT analyses to assess market trends and opportunities.

• Global Opportunities Tracking: Be responsible for capturing information on new bids, tenders, and opportunities globally, keeping the team informed and prepared.

The Market Research Analyst role demands a proactive, detail-oriented individual with a strong ability to translate data into strategic insights. The ideal candidate will contribute significantly to the organization's growth by providing key market intelligence.

Preferred Education and Experience

1. Master’s in business management or B.E/B.Tech

2. Must have 5 Years of experience in a market research domain. Must also have a proven and successful track record.

3. Preference to candidates with digital customer acquisition experience.

- Work from office

- US shift (5 pm to 2.30 am)

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