Marketing Executive

4 weeks ago

Cannanore, India XYLEM LEARNING Full time

Job Description:Job Title: Business Development Officer EmploymentType: Full-time, PermanentIndustry: Education / EdTechRole Overview the Associate – Marketing Manager plays a pivotal role in driving the institution’s brand visibility, student enrollment, and overall growth by formulating and executing strategic marketing initiatives. This role requires managing cross-channel campaigns, leading a small team, and collaborating with stakeholders to ensure the institution’s marketing goals are achieved effectively. Key Responsibilities1. Marketing Strategy & Planning • Develop and oversee comprehensive marketing plans aligned with institutional objectives. • Identify growth opportunities, define positioning, and implement strategies to strengthen the institution’s brand image.2. Campaign Management • Plan, manage, and evaluate multi-channel marketing campaigns across digital, social media, print, and events. • Ensure consistent brand messaging and high-impact execution of campaigns.3. Content & Communication • Guide the creation of impactful marketing materials including brochures, web content, blogs, and social media updates. • Ensure all content is aligned with the brand voice and resonates with the target audience.4. Market Research & Insights • Conduct competitor benchmarking and market analysis to identify industry trends and student preferences. • Use insights to optimize marketing strategies and improve campaign effectiveness.5. Lead Generation & Conversion • Implement innovative lead generation strategies to drive inquiries and conversions. • Oversee lead nurturing processes to support the admissions team in achieving enrollment targets.6. Budget & Performance Management • Manage the marketing budget efficiently, ensuring optimal ROI across campaigns. • Track KPIs, prepare performance reports, and recommend improvements.7. Relationship & Stakeholder Management • Build strong relationships with students, parents, alumni, educational consultants, and external partners. • Collaborate with academic and sales teams to align marketing initiatives with institutional goals.8. Team Leadership • Mentor and guide junior marketing executives, fostering a culture of creativity, accountability, and performance. • Ensure smooth coordination within the marketing team and with cross functional departments.Qualifications & Skills• Qualifications & Skills• Bachelor’s/master’s degree in business administration, Marketing, or related field.• 3–6 years of experience in business development or sales, preferably in the education/EdTech sector.• Proven record of meeting or exceeding sales and enrollment targets.• Strong interpersonal, communication, and negotiation skills.• Ability to analyze data, prepare reports, and make data-driven decisions.• Self-motivated, goal-oriented, and capable of working both independently and in a team.• Ready to travel as part of marketing and business expansion activities.

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