Senior Associate

Position Overview
We are looking for you - dynamic, best-in-class talent - to join the Mediabrands as a Specialist. This role is responsible for and performing many critical functions within the Biddable team for their international clients. These tasks include, but are not limited to, keyword/copy creation, audience sizing, reporting, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search and social campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands in the international space.
Responsibilities
Client communication to understand their requirement and discuss campaign strategies
In-depth understanding of conversion attribution modeling and different level of marketing funnels
Data segmentation and analysis to take some meaningful strategic approaches into the campaigns and sharing insights with the clients Experience working in primary Biddable platforms (Google Ads, Bing, Facebook, Snapchat, Pinterest, , Amazon) and able to perform daily management tasks and optimization.
Competitor & Market Analysis
Be up to date with biddable industry trends and developments.
Monitor web analytics dashboards, reports and key reporting tools (data studio, Adverity, Nuggit, PowerBi)
Understanding of at least one bidding platform such as Marin, Kenshoo or DoubleClick
Troubleshooting and quality management of task allocated
Adhere to all the process and SLA and ensure its implementation.
Creating weekly and post-campaign reports with data insights and next steps
Required Skills and Experience
Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines
Basic understanding of trafficking and ad server
Excellent writing, math, multi-tasking, organization, and communication skills
Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
Excellent team management skills
Preferably a Google ad and Facebook Blueprint Certified Professional
Well-versed with excel, power-point
Knowledge of HTML, flash and JavaScript would be an asset (only for experienced candidate)
Comfortable working late shift (09:00 PM to 06:00 AM IST)

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