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Assistant Marketing Manager

4 weeks ago

Nagpur, India NowZone® Full time


Location:
On-site – Nagpur


Experience:
5+ Years


Type:
Full-Time

Company Description

NowZone is India's first AI-powered, patented health-tech wearable designed to improve stress, high blood pressure, and sleep quality through guided breathing. Built on science and innovation, NowZone combines real-time monitoring with actionable insights to transform everyday health. More than just a device, it's a movement to help people breathe better, perform better, and live longer.

About the Role

We are seeking an experienced and detail-driven
Assistant Marketing Manager
to support our growing marketing function. This role requires a performance-oriented professional who can think strategically, execute campaigns efficiently, and guide the creative process with clarity.

You will work closely with the Head of Marketing and cross-functional teams to plan, execute, and analyse campaigns across digital platforms, particularly 
Meta and Google Ads
, while monitoring social media trends and ensuring all details are meticulously managed.

Key Responsibilities

Performance Marketing:

  • Manage and optimise campaigns across Meta and Google Ads with ROI-focused strategies.
  • Track budgets, analyse data, and implement improvements for maximum performance.
  • Stay updated with new ad features, tools, and policies.

Campaign Ideation & Briefing:

  • Conceptualise ad ideas and creative strategies aligned with brand objectives.
  • Prepare clear, actionable briefs for design, video, and content teams.
  • Ensure messaging and visuals are cohesive across all touchpoints.

Social Media & Trends:

  • Keep track of emerging social media formats, trends, and content styles.
  • Suggest and integrate trend-first ideas into campaigns.
  • Ensure content calendars align with both performance and brand goals.

Project & Detail Management:

  • Coordinate between design, copy, and media teams to ensure flawless execution.
  • Maintain campaign trackers, reports, and detailed documentation.
  • Review creatives and copies to ensure brand alignment and error-free delivery.

Reporting & Analytics:

  • Provide weekly and monthly performance reports with actionable insights.
  • Suggest improvements based on data-driven observations.

Qualifications & Skills

Qualifications & Skills

  • Minimum
    5 years of experience
    in marketing, preferably in D2C/health-tech/startups.
  • Strong knowledge of
    performance marketing
    (Meta Ads, Google Ads).
  • Exposure to social media marketing and content strategy.
  • Excellent project management and organisational skills.
  • Strong analytical and reporting abilities.
  • Detail-oriented with a commitment to high-quality delivery.
  • Degree in Marketing/Business/Communications. An
    MBA in Marketing is a plus.

Why Join Us?

  • Work at the intersection of
    healthcare and technology
    with a brand redefining wellness.
  • Be part of a young, ambitious, and mission-driven team.
  • Contribute content that truly makes a difference in people's lives.
  • Competitive salary with growth opportunities.