Social Media

3 days ago

Faridabad, India Phoenix Contact Full time

Experience:

Similar Experience required - 4 to 7 Years. (Similar Industry Exp will get an advantage)

Job Summary:

We are looking for a dynamic and tech-savvy Social Media & Digital Marketing Executive to lead our

digital outreach in the electrical and electronics domain. The ideal candidate will have a passion for

technology, a strong grasp of digital marketing tools, and the ability to translate complex technical

concepts into engaging content for diverse audiences.

Key Responsibilities:

Social Media Strategy & Execution

  • Develop and manage social media campaigns tailored to the electrical and electronics industry.

  • Create and share content showcasing products like PCBs, embedded systems, IoT devices, power

electronics, etc.

  • Engage with industry professionals, engineers, and tech enthusiasts across platforms like LinkedIn,

Twitter, YouTube, and niche forums.

  • Monitor trends in electronics and adapt content strategies accordingly.

  • Digital Marketing Campaigns

  • Plan and execute targeted digital campaigns (SEO/SEM, PPC, email marketing) to promote

products, webinars, whitepapers, and case studies.

  • Optimize website and landing pages for technical keywords and industry-specific search terms.

  • Manage Google Ads and LinkedIn Ads focused on B2B and B2C segments in electronics.

  • Content Creation & Technical Storytelling

  • Collaborate with engineering and product teams to create content that simplifies technical concepts.

  • Write blogs, product descriptions, datasheets, and explainer videos for electrical/electronic

components and solutions.

  • Develop infographics, animations, and video content for product demos and tutorials.

Analytics & Reporting

  • Track campaign performance using Google Analytics, Search Console, and social media insights.

  • Provide monthly reports with actionable insights to improve lead generation and engagement.

  • Monitor competitor activity and industry benchmarks.

Qualifications:

  • Bachelors degree in Marketing, Electronics, Electrical Engineering, or related field.

  • 2+ years of experience in digital marketing, preferably in a tech or engineering environment.

  • Familiarity with electronics terminology and product categories.

  • Proficiency in tools like Google Ads, Meta Business Suite, Canva, HubSpot, Mailchimp, and SEO

tools.

  • Strong communication skills and ability to work with cross-functional teams.

Preferred Skills:

  • Experience with marketing automation platforms.

  • Knowledge of electronics manufacturing or distribution.

  • Ability to create technical content for datasheets, product manuals, and application notes.

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