Marketing lead – graphic design

About the company:NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world’s leading training companies owing to its vast, yet comprehensive array of talent development programs. With a footprint across 40 nations, NIIT offers training and development solutions to Individuals, Enterprises, and Institutions.Link for our website: OverviewThe Marketing Lead – Graphic Design & Visualization will play a pivotal role in transforming complex ideas into powerful, visually compelling assets that elevate the NIIT MTSglobal brand.You’ll be responsible for designing and creating marketing and campaign collateral, videos, digital assets, and visual frameworks that align with the NIIT MTS brand strategy. The potential visualization expert will be leveraging AI and design systems to standardize, accelerate, scale and elevate NIIT MTS’ visual communication across all verticals and touchpoints.Key ResponsibilitiesDesign & Visualization- Conceptualize, design, and deliver creative assets for marketing campaigns, including but not limited to websites, videos, print and digital collateral, social media and digital experiences.- Translate abstract business and learning concepts into clear, visual storytelling frameworks (infographics, diagrams, storyboards, motion graphics).- Support content (videos, whitepapers, reports, landing pages, social posts, presentations etc.) with strong visual narratives.- Build visual consistency and brand adherence across all design materials.- Create catalogued and ready-to-use image and stock libraries for immediate reference and implementation.- Create visual briefs and mock-ups that can be easily executed by the design team.- Take design decisions to enhance the visual quality of contentAI-Driven Design Innovation- Utilize available AI tools (e.g., Adobe Firefly, Canva AI, Chat GPT etc.) to develop templates, graphics variations, and mood boards.- Create modular design templates for faster campaign turnaround — including email headers, social banners, and content thumbnails.- Continuously explore new AI workflows to increase design productivity and originality.Collaboration & Coordination- Work closely with Website + SEO, Content, Campaign, Customer and other teams across multiple time zones (India, EMEA, North America).- Operate effectively across different teams, influencing cross-functional collaborators through clarity, quality, and ownership.- Partner with marketing managers to translate campaign briefs into visual execution frameworks and storyboards that perform well across digital channels.- Collaborate with external agencies and vendors when needed, ensuring creative quality and brand integrity.Design System & Process Evolution- Support the creation of an NIIT MTS Design Language - ensuring color, typography, iconography, and imagery guidelines are unified.- Maintain and evolve the internal asset library and brand templates in Adobe Creative Cloud, or Canva.- Contribute to visual documentation and playbooks to scale best practices across the marketing and design teams.Functional Skills & Experience- 5–8 years of hands-on experience in graphic design, brand communication, or marketing design.- Proficiency in Adobe Creative Suite (Illustrator, Premier, Photoshop, In Design, After Effects) and Canva.- Experience designing for B2 B enterprise audiences L&D, Consulting or technology sectors.- Strong understanding of digital design for campaigns, social media, and websites.- Familiarity with AI and automation tools for creative workflows (e.g., Adobe Sensei, Midjourney, Firefly, Chat GPT + DALL·E, Canva Magic Studio, Google Veo).- Knowledge of motion design, data visualization, and infographic storytelling is a strong plus.- Solid understanding of color theory, typography, layout, and accessibility principles.Soft Skills & Behavioral Traits- Collaborative communicator — can work across global teams and functions with diplomacy and clarity.- Self-driven and structured — takes ownership of deliverables without needing constant direction.- Excellent time management — comfortable with shifting priorities and multi-zone coordination.- Creative curiosity — eager to explore design trends, AI innovation, and new storytelling formats.- Influence without authority — builds trust and alignment with non-design stakeholders.- Attention to detail — ensures every pixel aligns with NIIT MTS’ brand promise and visual precision.- Growth mindset — open to feedback, experimentation, and continuous skill enhancement.