Brand Strategist

2 months ago

Mumbai, India Alchemy Group Full time
The Brand Strategist will be responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Creative Director, ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies on time.

RESPONSIBILITIES:

Taking a disruptive & impactful way of Influencer Powered Marketing to top brands & agencies at scale. Building and executing strategy to get more brands to take up WORD’s marketing services and solutions.Connecting with Brand Managers and working on creative and data-driven plans and campaigns.Ideating and churning creative pitches on branded content for prospective clients.Utilize knowledge and understanding of the client’s products/services and industry to inform sound strategy and recommendations.Effectively manage all daily tasks as well as guide development and education of Assistant StrategistWorking with teams to ensure that clients’ campaign deliverables & objectives are met creatively and efficiently.Monitor campaign delivery and make adjustments/recommendations accordingly.Participate in client communication and provide product rec sales team.Partner with brand marketers, agencies, and cross commerce into our campaigns.Build briefs that inspire agency partners to create meaningful ideas rooted in consumer truths and insights.

WHAT WE ARE LOOKING FOR:

2-4 years of experience in creative thinking and branding exercise.Forte in creative thinking and building brand stories.Logical thinking/ strategic omnichannel perspective.Thorough research and analytical capabilities.Presentation and communication skills.

ABOUT WORD:

WORD ( is an influencer marketing agency withan integrated platform that helps brands connect with the most influential voices on Social Media. We at WORD produce highly engaging, shareable content across the most interesting genres and get brands to engage with the right people at the right time.WORD is a venture by Alchemy Advertising Pvt. Ltd., a new-age agency solving for the next-gen of users coming online by delivering solutions across verticals like Digital Media, Content, Influencer Marketing, Digital Audio & Localization solutions.

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