Marketing – Apparel

3 weeks ago

Gurugram, India Minizmo Full time

Marketing – Minizmo Made to Measure

Location
: Delhi NCR/Gurugram (based at stores & head office)

Department
: Marketing

Reports to
: Founder / Marketing Head

About Minizmo

Minizmo Made to Measure is a premium menswear brand specializing in tailor-made formal and festive wear crafted from the finest Italian fabrics. With a growing presence across Delhi-NCR, Minizmo is redefining the luxury menswear experience through design, craftsmanship, and customer-centric innovation.

Role Overview

We are looking for a dynamic Marketing Executive who will take full ownership of Minizmo's marketing initiatives – both digital and offline. The candidate will be responsible for building brand awareness, driving online & in-store sales, and ensuring a consistent, premium brand image across all channels.

Key Responsibilities

1. Digital & Social Media Marketing


• Plan, create, and execute social media campaigns across Instagram, Facebook, LinkedIn, and other platforms.


• Manage content calendar, including photoshoots, reels, influencer collaborations, and campaign launches.


• Monitor and analyze campaign performance (engagement, reach, conversions) and optimize accordingly.


• Oversee paid advertising campaigns (Meta Ads, Google Ads) to maximize ROI.

2. Website & E-Commerce


• Manage Minizmo's Shopify website – ensuring updated collections, banners, campaigns, and product details.


• Monitor website analytics, track conversions, and coordinate improvements with developers/designers.


• Plan online-exclusive offers and campaigns to drive e-commerce sales.


• Ensure smooth coordination between digital campaigns and website landing pages.

3. Offline Marketing & Brand Experience


• Organize and execute in-store events, trunk shows, and promotions to enhance customer engagement.


• Plan and manage offline branding – including hoardings, banners, posters, standees, and mall promotions.


• Coordinate with malls, vendors, and agencies for offline campaigns and activations.


• Maintain consistent visual identity and messaging across all offline channels.

4. Coordination & Reporting


• Collaborate with external vendors, creative agencies, photographers, and influencers.


• Work closely with the sales team to ensure marketing efforts align with business goals.


• Prepare monthly marketing performance reports highlighting KPIs, learnings, and next steps.

Desired Skills & Qualifications


• Bachelor's degree in Marketing, Business, Communications, or related field.


• 2–4 years of experience in marketing (luxury fashion/retail background preferred).


• Strong understanding of digital marketing, social media trends, and e-commerce.


• Creative eye for design, fashion aesthetics, and brand storytelling.


• Excellent organizational and project management skills.


• Proficiency in Canva, Photoshop, or similar design tools is a plus.


• Strong communication skills – written and verbal.

What We Offer


• An opportunity to be part of a fast-growing luxury fashion brand.


• Exposure to both online and offline marketing strategies in the premium retail sector.


• A creative, collaborative, and entrepreneurial work environment.


• Competitive salary with performance-based incentives.

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