Content Marketing Mgr

2 months ago

pune, India Qualys Full time

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world

As the Content Marketing Manager, you will be a critical member of the marketing team and help build a steady cadence of rock-solid content for all stages of the funnel. The successful candidate in this role will be a self-starter who's passionate about creating engaging, valuable content for both senior business decision makers as well as practitioners in the security industry; is an amazing storyteller; and will have a passion for scaling a well-known brand in the security industry to the next level of growth.

Responsibilities:

• Work with the content team to implement the multi-channel content strategy by crafting content

that drives through leadership, customer acquisition and customer success.

• Lead and inspire creative ideas for content development and messaging consistency across all

channels (demand generation, digital, web, social, video, etc.).

• Collaborate with internal stakeholders to create engaging stories aligned with company messaging.

• Drive effective and creative content that incites engagement and grows audiences.

• Ensure content aligns with funnel-building objectives and is consistently delivered across touch

points.

• Leverage data to set goals, measure success, and refine content strategy.

• Help maintain a functional content calendar and ensure style, quality, and tone consistency.

• Write and edit high-performing content with impeccable attention to detail.

• Copyeditor for a variety of marketing materials. Must have top-notch grammar and punctuation skills

and be an overall arbiter of best grammar, messaging, writing, and style practices.

Requirements:

5 plus years of content marketing experience in the cybersecurity industry is a must. Strong writing skills with a diverse portfolio of published work. Entrepreneurial mindset and ability to work in a fast-paced environment. Excellent writing and editing skills and a love of grammar and top-performing content. Editorial mindset and familiarity with audience preferences. Knowledge of SEO, web traffic metrics, and demand generation tools.

Bachelor’s degree in Marketing, Journalism, Public Relations, or related field

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