DM/ Manager

2 months ago

Gurugram, India vivo India Full time

JOB PURPOSE

To manage and fulfil the requirements of highly dynamic Product >M team where we are obsessed about consumer needs. Defining product KSPs , competition tracking , and key stakeholder management.


KEY RESPONSIBILITIES

  • Consumer obsession: Lead the understanding of consumers’ behaviour and needs through qualitative and quantitative studies in collaboration with internal teams and external agencies.
  • Industry awareness: Derive data driven analysis on the competitive landscape of the smartphone industry and derive actionable insights with primary and secondary research to build differentiating product positioning and superiority.
  • Defining the product: Leverage the collective insights to define the product roadmap, positioning, and sales forecast of the premium segment in concert with India and China teams.
  • Go-to-market: Collaborate with multiple internal functional stakeholders to define the go-to-market strategy for the upcoming product launch.
  • Marketing assets review: Support the Digital, Retail, PR and Training teams to review the product related information in all Marketing assets to ensure accuracy and consistency.
  • External stakeholders: Maintain strong relationships with external partners to drive seamless collaboration and industry awareness.
  • Market benchmarking: Deploy learning strategies to gain more information about the market, such as market segmentation, market development, market refinement, and competitive intelligence analysis.
  • Project planning: Outline the complete go-to-market strategy and project plan. Hire the right team members to work on specific launch responsibilities.
  • Ensuring cross-functional collaboration: Steer cross-functional teams across sales, service, product, software development, content, marketing, legal, operations, and finance. Evaluate ideas, motivate teams to meet deadlines, and ensure all-around alignment in the go-to-market process.
  • Tracking launch progress: Define and set up measurement milestones, metrics, and key performance indicators (KPIs) for launch initiatives and activities


Minimum Qualifications

Graduation/MBA /B-Tech or Equivalent


Overall experience

4-5 years, preferably from IoT product

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