Senior Marketing Analyst

4 weeks ago


Delhi, India Reliance Digital Retail Ltd. Full time

Roles & ResponsibilitiesResponsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.Develop tactics and metrics to assess the effectiveness of existing marketing, advertising and communications programsMonitor and forecast marketing/sales trends, highlighting opportunities for new initiatives and promotionsConvert complex data findings into understandable text, tables, graphs and/or data visualizationsSet up dashboards and develop models for data presentation and suggest recommendations for business performance improvementDevelop key relationships with internal/external key stakeholders and possess the communication skills and confidence to communicate the insights clearly.Advises other marketing functions (e-commerce/website, online/offline advertising, brand) as the knowledge owner for customer and market dataCreates PowerPoint presentations to provide market and consumer insights to marketing and other department.Experience: 12 Years to 16 YearsSkills:Analytic Problem-Solving: Process a large amount of complex data with precision and translate it into measurable resultsEffective Communication: Develop strong relationships with stakeholders; present results in a language non-technical audiences can comprehendIndustry Knowledge: Understand the way Retail functions and how data is collected, analyzed and usedTechnical Knowledge: Advanced proficiency in power point and Excel. (i.E. creating macros, formulas, charts, pivot tables). Knowledge of Tableau, Power BI will be a plusExperience building and automating management level reporting



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