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Digital Marketing Executive
3 months ago
Welcome to Snapivite, one of the leading agencies specializing in E-invites, printed invites, wedding stationery, packaging, and gifting. With a comprehensive design and print facility, Snapivite offers end-to-end solutions for all wedding-related needs. Boasting a track record of 14 years, our company is renowned for its exceptional quality and innovative designs. Our state-of-the-art infrastructure ensures that every project is executed with precision and excellence.
We are looking for an experienced Digital Marketing Executive to lead our online marketing efforts. The ideal candidate will have a solid background in digital marketing strategies, especially in driving performance and maximizing ROI across different online channels. We need a strategic thinker with strong analytical skills and a proven history of running successful digital marketing campaigns in the wedding industry.
Responsibilities :
- Develop and execute comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention for e-invitations and wedding gifting products.
- Plan, implement, and optimize performance marketing campaigns across various online channels, including but not limited to, paid search, display advertising, social media advertising, email marketing, and affiliate marketing.
- Conduct thorough market research and competitive analysis to identify opportunities and trends in the wedding industry, staying up-to-date with the latest digital marketing technologies and best practices.
- Utilize data analytics tools to track, measure, and analyze campaign performance metrics, KPIs, and ROI, providing actionable insights and recommendations for continuous improvement.
- Collaborate cross-functionally with the product development, creative, and sales teams to ensure alignment of marketing strategies with business objectives and customer needs.
- Manage relationships with external agencies, vendors, and partners to leverage their expertise and resources in executing marketing campaigns effectively.
- Stay abreast of industry regulations and compliance standards related to digital marketing, ensuring all marketing activities adhere to legal and ethical guidelines.
- Monitor industry trends and consumer behavior patterns to identify new opportunities for growth and innovation in the e-invitations and wedding gifting market segments.
Requirements :
- Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
- Minimum of 2 years of experience in digital marketing, with a focus on performance marketing, preferably in the wedding industry or related e-commerce sectors.
- Proven track record of managing successful digital marketing campaigns, driving customer acquisition, engagement, and conversion through various online channels.
- Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Expertise in digital advertising platforms including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc., with hands-on experience in campaign setup, optimization, and performance monitoring.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
- Strategic thinker with a results-oriented mindset, capable of developing and implementing data-driven marketing strategies to achieve business objectives.
- Detail-oriented with strong project management skills, capable of multitasking and prioritizing tasks in a fast-paced environment.
- Creative thinker with a passion for innovation and continuous learning, staying ahead of industry trends and emerging technologies in digital marketing.
