Digital Marketing Specialist
6 days ago
Work Type: Full-Time
What You’ll Do:
As a Digital Marketing Specialist, you will:
- Design and execute multi-channel digital marketing strategies, including SEO, SEM, social media, and email marketing.- Manage and optimize paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Campaign Manager.- Create and maintain responsive, SEO-optimized websites using tools like WordPress, Wix, or Squarespace.- Conduct comprehensive keyword research, technical SEO audits, and implement on-page optimizations.- Leverage CRM tools such as Salesforce or HubSpot to manage leads and automate workflows.- Plan and produce high-quality content using tools like Canva, Adobe Photoshop, and Grammarly for blogs, social media, and email campaigns.- Analyze and report campaign performance using Google Analytics, Search Console, and Data Studio, providing actionable insights.
What We’re Looking For:Minimum Qualifications:
- Experience: At least 2+ years of professional experience in digital marketing.- Education: Bachelor’s degree in Marketing, IT, Communications, or a related field.
REQUIRED Technical Skills:
- SEO Tools: SEMrush, Ahrefs, or Moz for keyword research and competitive analysis.- Analytics Tools: Google Analytics, Search Console, and Data Studio for tracking and reporting.- Social Media Tools: Hootsuite, Buffer, or Sprout Social for scheduling and monitoring campaigns.- PPC Platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager for paid campaigns.- Website Platforms: WordPress, Wix, or Squarespace for building and managing websites.- Content Tools: Canva, Adobe Photoshop, or Illustrator for content creation.- Email Marketing: Experience with Mailchimp, HubSpot, or ActiveCampaign.- CRM Tools: Proficiency in Salesforce, HubSpot, or Zoho CRM.
Preferred Skills (Added Advantage):
- Video Editing: Basic skills with Adobe Premiere Pro or Final Cut Pro.- Marketing Automation: Familiarity with tools like HubSpot Marketing Hub or Marketo.- App Store Optimization (ASO): Knowledge of optimizing mobile apps for app stores.- Collaboration Tools: Experience with Trello, Asana, or Slack for project management.
Soft Skills:
- Strong verbal and written communication abilities.- Analytical mindset with attention to detail.- Creative problem-solving and innovation in campaign strategies.- Ability to thrive in a fast-paced, collaborative environment.
Why Join Us?
- Be part of a dynamic and innovative team.- Work on cutting-edge marketing projects with industry-standard tools.- Competitive salary with performance-based bonuses.- Opportunities for skill development and career growth.- 100% in-office work environment fostering collaboration and teamwork.
Important Note:
This role is strictly 100% in-office, located in India. Remote work is not available.
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