Search Engine Optimization Specialist

1 month ago

delhi, India Restroworks Full time
About us:
Restroworks (Formerly Posist) is a leading cloud-based restaurant technology platform that powers over 20,000 restaurants in 50+ countries. It allows enterprise restaurant operators to grow at scale, improve bottom-line efficiency, and deliver a consistent guest experience. Restroworks (Formerly Posist) unified technology platform empowers restaurants with a full-stack cloud, including Point of Sale (POS), Inventory Management, Integrations, Analytics, and CRM. Renowned restaurant chains, including Subway, Taco Bell, Nando’s, Caribou Coffee, Carl’s Jr., and Häagen-Dazs, are among the many brands using Posist to manage their processes, people, and places of operation.
Restroworks (Formerly Posist) has been awarded as a global leader in Restaurant Management Software by G2 and recognized as a Great Place to Work-Certified™ organization .
To know more, visit Description:
As a SEO Specialist in our Marketing Team, you will steer the organic growth for Posist. Your charter is to support content initiatives and help execute and manage SEO activities - providing regular insights, optimization, and reporting.
The ideal candidate is data-driven and has strong communication skills. S/he can work independently as well collaboratively. The candidate should have a working knowledge of optimizing the existing content creatively with a knack for generating new ideas for growth.
Responsibilities:
Prepare and execute on-page optimization strategies to improve organic visibility across targeted locations
Work closely with SEO consultant/s and execute SEO strategy and deploy SEO recommendations
Review website analytics to come up with strategies and implement technical SEO best practices
Collaborate with the content team to ensure consistent SEO optimizations across blog and product website
Review and optimize the website content to comply with SEO best practices
Prepare and maintain a reporting process for SEO performance
Monitor competitor SEO performance and strategies and recommend changes required across blog and product website
Work closely with the marketing team on link building, and
Educate marketing stakeholders on the latest Search practices, trends, and updates
Requirements:
4-5+ years of SEO experience in-house, preferably in the SaaS industry
A proven track record of growing product SEO
In-depth understanding of technical SEO concepts such as XML sitemaps, robots.txt files, schema, content optimization, structured data, and information architecture
Strong understanding of Google Search Console, Google Analytics, SEMRush, and crawling tools
Strong communications and presentation skills, with experience working alongside content, communications, and design teams
Strong analytical skills with the ability to understand and use data for decision-making
Deep knowledge of all aspects of SEO from content structure to technical audits
Bonus: If you can display growth outcomes across international markets using SEO strategies
Benefits:
Get your hands on one of the best Restaurant SaaS products
Work with a global brand set for rapid growth
A dream team, always open for crazy ideas
Open and transparent work culture
Flexible working hours
Medical insurance

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