Copywriter

3 weeks ago

Chennai, India Sociall.in Full time

Job Summary:

As a Copywriter, you'll be an integral part of our creative team, responsible for crafting compelling and engaging content across various mediums. From captivating headlines to persuasive ad copy, you'll use your writing prowess to convey brand messages effectively. This role offers an exciting opportunity to collaborate with marketing, design, and content teams to deliver impactful campaigns that resonate with our target audience.

Responsibilities:

  1. Content Creation: Develop clear, concise, and persuasive copy for diverse channels including websites, social media, email campaigns, print materials, and advertisements.
  2. Brand Voice: Ensure consistency in brand voice and messaging across all communication platforms, adhering to brand guidelines and style standards.
  3. Creative Ideation: Collaborate with marketing and design teams to brainstorm and develop innovative ideas for campaigns, promotions, and product launches.
  4. Research: Conduct thorough research on industry trends, target audience preferences, and competitor strategies to inform content development and ensure relevance and effectiveness.
  5. Editing and Proofreading: Review and refine copy for accuracy, grammar, and readability, ensuring high-quality deliverables that meet client or brand objectives.
  6. Campaign Integration: Work closely with cross-functional teams to integrate copy seamlessly into visual and interactive elements, maintaining a cohesive brand narrative.
  7. Feedback Incorporation: Accept and apply feedback from stakeholders to refine and enhance copy, demonstrating flexibility and a commitment to continuous improvement.

Qualifications:

  • Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
  • Proven experience as a copywriter or in a similar role, with a portfolio showcasing a range of writing samples across different mediums.
  • Exceptional writing and editing skills, with a keen eye for detail and the ability to tailor messaging for specific audiences and channels.
  • Creative thinking and problem-solving abilities, with a knack for generating original ideas and turning concepts into compelling copy.
  • Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Familiarity with SEO principles and best practices for digital content optimization.
  • Proficiency in Microsoft Office suite and other relevant software tools.
  • Experience with content management systems (CMS) and project management platforms is a plus.

Benefits:

  • Competitive salary and benefits package
  • Opportunities for professional development and career growth
  • Collaborative and supportive work environment


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