Marketing Executive
3 weeks ago
We are looking for a dynamic Marketing Executive to join our team and help us expand our reach, engage our audience, and drive lead generation through strategic marketing initiatives.
Job Overview: The Marketing Executive will be responsible for executing and optimizing social media campaigns, driving brand awareness, and implementing lead generation strategies. The ideal candidate is creative, data-driven, and passionate about digital marketing, audience engagement, and content creation.
Key Responsibilities: 1. Social Media Marketing & Content Strategy Develop and manage engaging social media campaigns across Instagram, LinkedIn, Facebook, YouTube, and WhatsApp.
Create compelling content, including posts, reels, videos, and stories to attract and retain audiences.
Utilize Meta marketing tools (Facebook & Instagram Ads) for targeted ad campaigns.
Monitor trends and adapt strategies to maximize reach and engagement.
2. Lead Generation & Campaign Management Implement lead generation strategies through digital marketing, paid ads, email campaigns, and WhatsApp marketing.
Track and nurture leads through targeted marketing efforts.
Conduct A/B testing on ad creatives, messaging, and promotional content to optimize performance.
3. Performance Tracking & KPI Analysis Monitor and analyze campaign performance using marketing analytics tools.
Track key performance indicators (KPIs) such as engagement rates, lead conversions, and campaign ROI.
Provide insights and recommendations to improve marketing effectiveness.
4. Brand Awareness & Audience Growth Research industry trends and competitor strategies to optimize campaigns.
Explore new marketing opportunities to enhance brand visibility.
Engage with audiences through community management, collaborations, and partnerships.
Required Skills & Qualifications: Bachelor's degree in Marketing, Business, or a related field.
2+ years of experience in digital marketing, social media marketing, or lead generation.
Strong understanding of marketing analytics, campaign tracking, and audience engagement strategies.
Proficiency in Meta marketing (Facebook & Instagram Ads Manager), WhatsApp marketing, email marketing, and CRM tools.
Excellent copywriting, content creation, and analytical skills.
Ability to manage multiple campaigns and work in a fast-paced environment.
Preferred Qualifications: Experience in marketing for education, entertainment, or performing arts.
Familiarity with CRM tools and marketing automation.
Basic design skills ( Canva, Adobe Suite ) for content creation.
Location: Mumbai, Juhu (Full-time, On-site)
If you're passionate about marketing, content creation, and audience engagement, we'd love to hear from you
Apply now by sending your resume to
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