Social Media Marketing Specialist

1 month ago

india Webcontentor - Web Development Services Full time

Experience: 1-3Years

Location: Dwarka, Delhi

Industry: Information Technology & Services

Working Days: Monday to Friday (Onsite) + Alternate Saturdays Off

Employment Type: Full-time


We are seeking a dynamic and creative Social Media and Content Specialist to join our team. As a Social Media and Content Specialist, you will be responsible for developing and implementing strategies to enhance our brand presence across various social media platforms. Your role will involve creating engaging content, managing social media accounts, Optimizing the reach of social media accounts, analyzing performance metrics, and implementing the latest industry practices. The ideal candidate will have a passion for storytelling, excellent communication skills, and a strong understanding of social media analytics. If you are a creative thinker with a knack for crafting compelling content, we encourage you to apply and become a key player in shaping our online presence.


Key Responsibilities:


  • Manage social media accounts for multiple clients that include, content creation, publishing, monitoring, and engagement.
  • Create and execute innovative social media strategies to increase brand awareness, drive traffic, and generate leads for clients across various platforms including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
  • Content creation including storyboarding, script & dialogue writing 
  • Create compelling content calendars and schedules tailored to each client's target audience, industry trends, and marketing goals.
  • Conduct in-depth social media audits and performance analysis, providing regular insights and recommendations to optimize campaign effectiveness and ROI.
  • Stay up-to-date with the latest social media trends, tools, algorithms, and best practices, incorporating new techniques and technologies into client strategies.
  • Collaborate with internal teams such as creative, account management, and digital marketing to align social media efforts with overall marketing campaigns and objectives.


Add-on Responsibilities:


  • Act as the primary point of contact for clients regarding social media strategy, performance, and campaign updates, fostering strong client relationships and ensuring satisfaction.
  • Oversee social media advertising campaigns, including budget management, targeting, A/B testing, and performance tracking.


Qualifications:


  • A Bachelor's degree 
  • Minimum 2 years of experience in social media management, with at least 1 year in a supervisory or leadership role.
  • Proven track record of developing and implementing successful social media strategies for diverse clients and industries.
  • Strong understanding of social media analytics, metrics, and reporting tools (e.g., Google Analytics, Facebook Insights, Hootsuite).
  • Excellent leadership, communication, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and manage client relationships.
  • Creative thinker with a passion for storytelling and content creation, combined with a data-driven approach to decision-making.
  • Proficiency in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager) and experience managing ad campaigns across multiple channels.
  • Strategic mindset with the ability to prioritize tasks, meet deadlines, and adapt to changing priorities in a fast-paced environment.
  • Up-to-date knowledge of current social media trends, algorithm changes, and industry developments.
  • Experience working in a digital agency or similar fast-paced, client-facing environment is preferred.


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